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McKenzie's Meats

mckenziesmeats.com.au
51/100
EcomScout

McKenzie's Meats receives an EcomScout Rating of A (51/100), ranking #27,149 out of 879,970 Shopify stores we track. This Meat & Poultry Food & Beverage store attracts 113.9K visits per year with estimated revenue of $3.6K - $7.2K/mo. It offers 212 products at an average price of A$34.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.6K - $7.2K/mo
Est. Traffic/mo
9.5K
Products
212
Top Market
AU (100%)
Top Channel
N/A
Trustpilot
4.7/5 (297)

Store Intelligence Summary

Product pricing: Average price of A$34 (range: A$5 – A$250) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.7/5 based on 297 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (100%).

Best-selling product: Regular Beef Mince (A$13.99). Other top sellers include Chicken Breast Fillet, Scotch Fillet Steak, Premium Beef Sausages.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Meat & Poultry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$673K/mo
Total Stores
248
Avg Revenue
$3K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

32%
44%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Meat & Poultry market generates $1M/month across 248 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Meat & Poultry stores earn $31K+/month
  • This store outperforms 91% of Meat & Poultry competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
16.9%
Pages/Visit
3.2
Avg. Time on Site
2m 22s
Avg. Product Price
A$34

≈ $23 USD

Range: A$5 - A$250

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.7

297 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About McKenzie's Meats

Is McKenzie's Meats a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, McKenzie's Meats is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is McKenzie's Meats safe to buy from? Is it a scam?

McKenzie's Meats has a Trustpilot rating of 4.7/5 based on 297 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is McKenzie's Meats's EcomScout rating and what does it mean?

McKenzie's Meats has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does McKenzie's Meats generate?

McKenzie's Meats receives approximately 113.9K visits per year with estimated monthly revenue of $3.6K - $7.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does McKenzie's Meats use?

We detected 6 Shopify apps on McKenzie's Meats, including Shop, Trustpilot, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Meat & Poultry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against McKenzie's Meats. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Meat & Poultry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

McKenzie's Meats Shopify store analysis • Meat & PoultryFood & Beverage • Unlikely Dropshipper • Rating: A

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