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Melissa's Produce

melissas.com
66/100
EcomScout

Melissa's Produce receives an EcomScout Rating of S (66/100), ranking #4,500 out of 888,461 Shopify stores we track. This Fresh Produce Food & Beverage store attracts 1.6M visits per year with estimated revenue of $214.4K - $428.9K/mo. It offers 80 products at an average price of $69.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$214.4K - $428.9K/mo
Est. Traffic/mo
130.3K
Products
80
Top Market
US (82%)
Top Channel
organic (41%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 41%, direct 32%, referral 17%, social 2%.

Product pricing: Average price of $69 (range: $9 – $135). Mid-range pricing strategy.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (82%), CA (3%), VN (2%).

Best-selling product: Hatch Red, Green, and Red & Green Blend ($37.79). Other top sellers include Hatch Red Chile Sauce (Medium), Hatch Pure Green Chile Roast (Medium), Roasted Red & Green Hatch Blend.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fresh Produce Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$88K/mo
Total Stores
85
Avg Revenue
$1K/mo
Top 10% Threshold
$59K/mo

Competition Breakdown

49%
34%
6%
6%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fresh Produce market generates $0M/month across 85 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Fresh Produce stores earn $59K+/month
  • This store outperforms 98% of Fresh Produce competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
49.2%
Pages/Visit
2.0
Avg. Time on Site
31s
Avg. Product Price
$69

Range: $9 - $135

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance73/100
Trustpilot55/100

Traffic Sources

organic40.6%
direct31.7%
referral17.1%
social2.1%
paid1.6%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
81.7%
🇨🇦Canada
3.3%
🇻🇳Vietnam
2.1%
🇮🇳India
1.9%
🇫🇷France
1.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Melissa's Produce

Is Melissa's Produce a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Melissa's Produce is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Melissa's Produce safe to buy from? Is it a scam?

Melissa's Produce has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (66/100).

What is Melissa's Produce's EcomScout rating and what does it mean?

Melissa's Produce has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Melissa's Produce generate?

Melissa's Produce receives approximately 1.6M visits per year with estimated monthly revenue of $214.4K - $428.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Melissa's Produce use?

We detected 8 Shopify apps on Melissa's Produce, including Shop, Yotpo Reviews & UGC, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fresh Produce store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Melissa's Produce. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fresh Produce store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Melissa's Produce Shopify store analysis • Fresh ProduceFood & Beverage • Unlikely Dropshipper • Rating: S

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