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The Mentholatum

mentholatum.com.my
32/100
EcomScout

The Mentholatum receives an EcomScout Rating of B (32/100), ranking #97,315 out of 416,150 Shopify stores we track. This Skincare and Hair Care Beauty & Personal Care store attracts 38.5K visits per year with estimated revenue of $679 - $1.3K/mo. It offers 243 products at an average price of $49.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$679 - $1.3K/mo
Est. Traffic/mo
3.2K
Products
243
Top Market
MY (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $49 (range: $22 – $91). Mid-range pricing strategy.

0

Top markets: MY (100%).

Best-selling product: Rohto Cool Eye Wash 150ml ($32.9). Other top sellers include Rohto Cool Multi-Purpose Solution 500ml, Mentholatum Men Aqua Fresh Lotion 145ml, Mentholatum Men Anti-Acne Face Wash 150ml.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Hair Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$49K/mo
Total Stores
16
Avg Revenue
$3K/mo
Top 10% Threshold
$53K/mo

Competition Breakdown

69%
13%
6%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare and Hair Care market generates $0M/month across 16 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare and Hair Care stores earn $53K+/month
  • This store outperforms 94% of Skincare and Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.5%
Pages/Visit
1.8
Avg. Time on Site
31s
Avg. Product Price
$49

Range: $22 - $91

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance26/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇾Malaysia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
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Frequently Asked Questions About The Mentholatum

Is The Mentholatum a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Mentholatum is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Mentholatum safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Mentholatum. However, our EcomScout rating is B (32/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Mentholatum's EcomScout rating and what does it mean?

The Mentholatum has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Mentholatum generate?

The Mentholatum receives approximately 38.5K visits per year with estimated monthly revenue of $679 - $1.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Mentholatum use?

We detected 3 Shopify apps on The Mentholatum, including Judge.me Product Reviews, Pre-Order, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Mentholatum. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Mentholatum Shopify store analysis • Skincare and Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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