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mercadodevinos.mx

mercadodevinos.mx
57/100
EcomScout

mercadodevinos.mx receives an EcomScout Rating of A+ (57/100), ranking #16,749 out of 1,005,454 Shopify stores we track. This Wine Food & Beverage store attracts 223.2K visits per year with estimated revenue of $5.7K - $11.4K/mo. It offers 2.5K+ products at an average price of MX$1,406.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.7K - $11.4K/mo
Est. Traffic/mo
18.6K
Products
2.5K+
Top Market
MX (92%)
Top Channel
organic (83%)
Est. Ad Spend/mo
$138

Store Intelligence Summary

Traffic breakdown: organic 83%, direct 14%, paid 3%.

Product pricing: Average price of MX$1,406 (range: MX$598 – MX$3,499) — ≈ $83 USD. Mid-range pricing strategy.

Ad spend: Estimated $138/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: MX (92%), US (7%), ES (1%).

Best-selling product: Incógnito Tinto (MX$598). Other top sellers include Vino Único Luis Miguel 2019, Caymus Napa Cabernet, Edición 50 Aniversario, 2022, Mogor Badán.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wine Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$3.3M/mo
Total Stores
1,381
Avg Revenue
$2K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

34%
45%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wine market generates $3M/month across 1,381 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Wine stores earn $21K+/month
  • This store outperforms 89% of Wine competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.0%
Pages/Visit
1.7
Avg. Time on Site
29s
Avg. Product Price
MX$1,406

≈ $83 USD

Range: MX$598 - MX$3,499

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance65/100
Marketing Efficiency36/100

Traffic Sources

organic82.9%
direct14.4%
paid2.8%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$138

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
castello del poggio moscatoEasy900--
garzon tannatEasy44--
vinos mexicoEasy28$0.46-
vine depot24--
montes syrahEasy24$1.28-

Top Countries

🇲🇽Mexico
91.6%
🇺🇸United States
7.2%
🇪🇸Spain
1.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About mercadodevinos.mx

Is mercadodevinos.mx a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mercadodevinos.mx is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mercadodevinos.mx safe to buy from? Is it a scam?

We don't have Trustpilot review data for mercadodevinos.mx. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mercadodevinos.mx's EcomScout rating and what does it mean?

mercadodevinos.mx has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does mercadodevinos.mx generate?

mercadodevinos.mx receives approximately 223.2K visits per year with estimated monthly revenue of $5.7K - $11.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mercadodevinos.mx use?

We detected 13 Shopify apps on mercadodevinos.mx, including Pre-Order, Shopify Inbox, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wine store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mercadodevinos.mx. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wine store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mercadodevinos.mx Shopify store analysis • WineFood & Beverage • Unlikely Dropshipper • Rating: A+

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