Mercato
mercato.com.auMercato receives an EcomScout Rating of B+ (47/100), ranking #38,913 out of 825,368 Shopify stores we track. This Grocery Food & Beverage store attracts 100.1K visits per year with estimated revenue of $4.7K - $9.4K/mo. It offers 944 products at an average price of A$21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$21 (range: A$5 – A$81) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 1.4/5 based on 222 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (98%), US (2%).
Best-selling product: Solania San Marzano Tomatoes DOP 2.5kg (A$19.90). Other top sellers include Mercato Homemade Passata, Ortiz Anchovy Fillets, Caputo Manitoba 0 Flour 1kg.
Grocery Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Grocery market generates $1M/month across 339 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Grocery stores earn $24K+/month
- •This store outperforms 92% of Grocery competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Grocery
Best Selling Products
#1Gift Card
A$30≈ $20
#2Solania San Marzano Tomatoes DOP 2.5kg
A$19.90≈ $13
#3Mercato Homemade Passata
A$9.90≈ $6.53
#4Ortiz Anchovy Fillets
A$12.90≈ $8.51
#5Caputo Manitoba 0 Flour 1kg
A$5.50≈ $3.63
#6Caputo Cuoco 00 Flour 1kg
A$5≈ $3.30
#7Agrigenus San Marzano Tomatoes DOP
A$4.90≈ $3.23
#8Kimbo Espresso Extra Cream
A$42≈ $28
#9Olasagasti Cantabrian Anchovies
A$15.90≈ $10
#10Caputo Lievito Dry Yeast
A$7.90≈ $5.21
≈ $14 USD
Range: A$5 - A$81
Rating Breakdown
Traffic Sources
Trustpilot Rating
222 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
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Frequently Asked Questions About Mercato
Is Mercato a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mercato is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mercato safe to buy from? Is it a scam?
Mercato has a Trustpilot rating of 1.4/5 based on 222 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).
What is Mercato's EcomScout rating and what does it mean?
Mercato has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Mercato generate?
Mercato receives approximately 100.1K visits per year with estimated monthly revenue of $4.7K - $9.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mercato use?
We detected 6 Shopify apps on Mercato, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Grocery store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mercato. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Grocery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.