merchant1948.co.nz
merchant1948.co.nzmerchant1948.co.nz receives an EcomScout Rating of A+ (59/100), ranking #8,153 out of 481,852 Shopify stores we track. This Footwear Fashion & Apparel store attracts 659.7K visits per year with estimated revenue of $170.0K - $368.4K/mo. It offers 1.7K products at an average price of $355.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 20%, referral 1%.
Product pricing: Average price of $355 (range: $180 – $530). Positioned in the premium segment.
Ad spend: Estimated $19/mo in paid search ($228/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: NZ (94%), US (2%), AU (2%).
Best-selling product: Arizona Long Boot ($529.9). Other top sellers include Bentley Long Boot, Eagle Ankle Boot, Parallel Sneaker.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
Range: $180 - $530
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$19
Google Ads estimate
Yearly Ad Budget
$228
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ava bootsEasy | 55 | - | - |
| merchant nz | 44 | - | - |
| merchant saleEasy | 23 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Footwear Products
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Frequently Asked Questions About merchant1948.co.nz
Is merchant1948.co.nz a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, merchant1948.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is merchant1948.co.nz safe to buy from? Is it a scam?
We don't have Trustpilot review data for merchant1948.co.nz. However, our EcomScout rating is A+ (59/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is merchant1948.co.nz's EcomScout rating and what does it mean?
merchant1948.co.nz has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does merchant1948.co.nz generate?
merchant1948.co.nz receives approximately 659.7K visits per year with estimated monthly revenue of $170.0K - $368.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does merchant1948.co.nz use?
We detected 9 Shopify apps on merchant1948.co.nz, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against merchant1948.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.