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merinocountry.com

merinocountry.com
A
51/100
EcomScout

merinocountry.com receives an EcomScout Rating of A (51/100), ranking #46,831 out of 1,192,792 Shopify stores we track. This Clothing and Underwear Fashion & Apparel store attracts 633.7K visits per year with estimated revenue of $24.4K - $52.8K/mo. It offers 195 products at an average price of A$77.

Analysis by EcomScout Research Team · How we calculate ratings

Clothing and UnderwearFashion & ApparelApparel
Est. Revenue/mo
$24.4K - $52.8K/mo
Est. Traffic/mo
52.8K
Products
195
Top Market
AU (59%)
Top Channel
organic (56%)
Est. Ad Spend/mo
$2

Store Intelligence Summary

Traffic breakdown: organic 56%, direct 17%, social 13%, referral 6%.

Product pricing: Average price of A$77 (range: A$8 – A$195) — ≈ $51 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (59%), US (22%), GB (6%).

Best-selling product: #742 Leg Warmers (A$45). Other top sellers include Merino Country Gift Voucher, #7003 Glasses Sock, #733 Three Layer 100% Merino Face Mask.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing and Underwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$48K/mo
Total Stores
3
Avg Revenue
$16K/mo
Top 10% Threshold
$68K/mo

Competition Breakdown

33%
33%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Clothing and Underwear market generates $0M/month across 3 stores
  • •Top 10% of Clothing and Underwear stores earn $68K+/month
  • •This store outperforms 76% of Clothing and Underwear competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Clothing and Underwear

Shop150%Block133%Frequently Bought Together67%Judge.me Product Reviews67%

Best Selling Products

#742 Leg Warmers#1

#742 Leg Warmers

A$45≈ $30

Merino Country Gift Voucher#2

Merino Country Gift Voucher

A$50≈ $33

#7003 Glasses Sock#3

#7003 Glasses Sock

A$7.70≈ $5.08

#733 Three Layer 100% Merino Face Mask#4

#733 Three Layer 100% Merino Face Mask

A$30≈ $20

#692 Classic Full Merino Brief#5

#692 Classic Full Merino Brief

A$45≈ $30

#801 Classic Men's Merino Briefs#6

#801 Classic Men's Merino Briefs

A$45.50≈ $30

#691 Classic Hi-Cut Merino Brief#7

#691 Classic Hi-Cut Merino Brief

A$45≈ $30

#130 Womens Singlet 175gsm#8

#130 Womens Singlet 175gsm

A$85≈ $56

#805 Mens Fitted Merino Boxers with Fly#9

#805 Mens Fitted Merino Boxers with Fly

A$49.95≈ $33

#803 Classic Loose Merino Boxer Short#10

#803 Classic Loose Merino Boxer Short

A$49.95≈ $33

Analyzing...
Bounce Rate
47.1%
Pages/Visit
3.2
Avg. Time on Site
51s
Avg. Product Price
A$77

≈ $51 USD

Range: A$8 - A$195

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance56/100
Marketing Efficiency29/100

Traffic Sources

organic55.5%
direct16.8%
social13.2%
referral5.8%
paid5.7%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
merino wool australia28--
merino pyjamas1--

Top Countries

🇦🇺Australia
58.6%
🇺🇸United States
21.9%
🇬🇧United Kingdom
5.6%
🇨🇦Canada
4.1%
🇳🇿New Zealand
3.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopStamped.io Product ReviewsMailchimp4.8Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Frequently Asked Questions About merinocountry.com

Is merinocountry.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, merinocountry.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is merinocountry.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for merinocountry.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is merinocountry.com's EcomScout rating and what does it mean?

merinocountry.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does merinocountry.com generate?

merinocountry.com receives approximately 633.7K visits per year with estimated monthly revenue of $24.4K - $52.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does merinocountry.com use?

We detected 4 Shopify apps on merinocountry.com, including Shop, Stamped.io Product Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing and Underwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against merinocountry.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

merinocountry.com Shopify store analysis • Clothing and Underwear • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: August 9, 2026

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