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Merlin's Munchies Coffee Company

merlinsmunchiescoffee.com
47/100
EcomScout

Merlin's Munchies Coffee Company receives an EcomScout Rating of B+ (47/100), ranking #29,707 out of 602,162 Shopify stores we track. This Coffee Food & Beverage store attracts 38.6K visits per year with estimated revenue of $1.5K - $3.0K/mo. It offers 123 products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.5K - $3.0K/mo
Est. Traffic/mo
3.2K
Products
123
Top Market
US (100%)
Top Channel
N/A
Trustpilot
4.8/5 (176)

Store Intelligence Summary

Product pricing: Average price of $18 (range: $10 – $35). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.8/5 based on 176 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (100%).

Best-selling product: Create-Your-Own Coffee Sample Pack ($34.99). Other top sellers include Chocolate Cherry Amaretto 12oz, Highland Grogg 12oz, The S'more Slayer 12oz.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.4M/mo
Total Stores
1,365
Avg Revenue
$2K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

33%
51%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee market generates $2M/month across 1,365 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Coffee stores earn $16K+/month
  • This store outperforms 89% of Coffee competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.0%
Pages/Visit
5.6
Avg. Time on Site
2m 47s
Avg. Product Price
$18

Range: $10 - $35

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.8

176 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Merlin's Munchies Coffee Company

Is Merlin's Munchies Coffee Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Merlin's Munchies Coffee Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Merlin's Munchies Coffee Company safe to buy from? Is it a scam?

Merlin's Munchies Coffee Company has a Trustpilot rating of 4.8/5 based on 176 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).

What is Merlin's Munchies Coffee Company's EcomScout rating and what does it mean?

Merlin's Munchies Coffee Company has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Merlin's Munchies Coffee Company generate?

Merlin's Munchies Coffee Company receives approximately 38.6K visits per year with estimated monthly revenue of $1.5K - $3.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Merlin's Munchies Coffee Company use?

We detected 7 Shopify apps on Merlin's Munchies Coffee Company, including ReCharge Subscriptions, Shop, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Merlin's Munchies Coffee Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Merlin's Munchies Coffee Company Shopify store analysis • CoffeeFood & Beverage • Unlikely Dropshipper • Rating: B+

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