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Merrell

merrell.jp
69/100
EcomScout

Merrell receives an EcomScout Rating of S (69/100), ranking #1,959 out of 481,734 Shopify stores we track. This Apparel Fashion & Apparel store attracts 3.6M visits per year with estimated revenue of $10.3K - $22.3K/mo. It offers 269 products at an average price of $17875.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.3K - $22.3K/mo
Est. Traffic/mo
303.1K
Products
269
Top Market
JP (99%)
Top Channel
direct (22%)
Trustpilot
1.6/5 (790)

Store Intelligence Summary

Traffic breakdown: direct 22%, referral 7%.

Product pricing: Average price of $17875 (range: $7700 – $33000). Positioned in the premium segment.

0

Customer trust: Trustpilot score 1.6/5 based on 790 reviews. Mixed reviews — potential service or quality concerns.

Top markets: JP (99%), FR (0%), TW (0%).

Best-selling product: CHAMELEON REDUX SIEVE RMT[1TRL]<span>カメレオン リダックス シーブ リマテリアライズド[ユニセックス]</span> ($24200). Other top sellers include CHAMELEON REDUX RMT[1TRL]<span>カメレオン リダックス リマテリアライズド[ユニセックス]</span>, TRAIL RUN TEE<span>トレイル ラン ティー[ユニセックス]</span>, BORDER TEE<span>ボーダー ティー[ユニセックス]</span>.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.4%
Pages/Visit
4.5
Avg. Time on Site
4m 8s
Avg. Product Price
$17875

Range: $7700 - $33000

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

direct22.1%
referral7.3%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

1.6

790 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇯🇵Japan
99.3%
🇫🇷France
0.4%
🇹🇼Taiwan
0.2%
🇺🇸United States
0.1%
🇮🇩Indonesia
0.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Merrell

Is Merrell a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Merrell is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Merrell safe to buy from? Is it a scam?

Merrell has a Trustpilot rating of 1.6/5 based on 790 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is Merrell's EcomScout rating and what does it mean?

Merrell has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Merrell generate?

Merrell receives approximately 3.6M visits per year with estimated monthly revenue of $10.3K - $22.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Merrell use?

We detected 12 Shopify apps on Merrell, including Form Builder, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Merrell. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Merrell Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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