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michaelmalul.com

michaelmalul.com
64/100
EcomScout

michaelmalul.com receives an EcomScout Rating of S (64/100), ranking #4,419 out of 451,330 Shopify stores we track. This Fragrance Beauty & Personal Care store attracts 1.6M visits per year with estimated revenue of $534.2K - $1.0M/mo. It offers 54 products at an average price of $156.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$534.2K - $1.0M/mo
Est. Traffic/mo
133.0K
Products
54
Top Market
US (91%)
Top Channel
direct (30%)
Est. Ad Spend/mo
$172

Store Intelligence Summary

Traffic breakdown: direct 30%, referral 4%.

Product pricing: Average price of $156 (range: $130 – $500). Positioned in the premium segment.

Ad spend: Estimated $172/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (91%), CA (5%), DK (1%).

Best-selling product: Create Your Own Scent Trio ($500). Other top sellers include Ocean Noir, Citizen Jack Absolute, Sangria+Saffron.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$307K/mo
Total Stores
89
Avg Revenue
$3K/mo
Top 10% Threshold
$113K/mo

Competition Breakdown

22%
46%
18%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrance market generates $0M/month across 89 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrance stores earn $113K+/month
  • This store outperforms 97% of Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.2%
Pages/Visit
3.3
Avg. Time on Site
2m 32s
Avg. Product Price
$156

Range: $130 - $500

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency36/100

Traffic Sources

direct29.8%
referral3.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$172

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
michael malulEasy270$0.44-
cologne for saleEasy230$0.96$25
vanilla and creamEasy200--
michael cologneEasy200$0.52$5
citizen jack absoluteEasy135--

Top Countries

🇺🇸United States
90.7%
🇨🇦Canada
4.6%
🇩🇰Denmark
1.0%
🇬🇧United Kingdom
1.0%
🇸🇬Singapore
1.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
Explore all trending products

Frequently Asked Questions About michaelmalul.com

Is michaelmalul.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, michaelmalul.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is michaelmalul.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for michaelmalul.com. However, our EcomScout rating is S (64/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is michaelmalul.com's EcomScout rating and what does it mean?

michaelmalul.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does michaelmalul.com generate?

michaelmalul.com receives approximately 1.6M visits per year with estimated monthly revenue of $534.2K - $1.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does michaelmalul.com use?

We detected 7 Shopify apps on michaelmalul.com, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against michaelmalul.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

michaelmalul.com Shopify store analysis • FragranceBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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