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middlehurst.co.nz

middlehurst.co.nz
28/100
EcomScout

middlehurst.co.nz receives an EcomScout Rating of C+ (28/100), ranking #45,421 out of 145,814 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 15.7K visits per year with estimated revenue of $1.6K - $3.9K/mo. It offers 196 products at an average price of $114.

Store descriptionFrom Middlehurst Station in the high country of the Awatere Valley, Marlborough, New Zealand we pride ourselves in sustainable farming practices. We bring the finest Merino Lamb straight from our paddock to your plate.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.6K - $3.9K/mo
Est. Traffic/mo
1.3K
Products
196
Top Market
NZ (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $114 (range: $114 – $114). Positioned in the premium segment.

Top markets: NZ (100%).

Best-selling product: Subscription Box - Weekly and Fortnightly Option ($114.00).

How is the EcomScout Rating calculated? The C+ grade (28/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$14.6M/mo
Total Stores
1,169
Avg Revenue
$13K/mo
Top 10% Threshold
$136K/mo

Competition Breakdown

34%
32%
10%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $15M/month across 1,169 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $136K+/month
  • This store outperforms 91% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 158 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.2%
Pages/Visit
1.6
Avg. Time on Site
35s
Avg. Product Price
$114

Range: $114 - $114

Rating Breakdown

Business Quality76/100
Traffic Growth35/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

farm meat canterburypepper and melambsmash burgerribeye

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerFacebook Pixel

JavaScript

jQuery

E-commerce Platform

Shopify

Sales Channels

Shop

Back in Stock

Back in Stock

Payment

Shopify PaymentsAfterpay

Frequently Asked Questions About middlehurst.co.nz

Is middlehurst.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, middlehurst.co.nz is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is middlehurst.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for middlehurst.co.nz. However, our EcomScout rating is C+ (28/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is middlehurst.co.nz's EcomScout rating and what does it mean?

middlehurst.co.nz has an EcomScout rating of C+ (28/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does middlehurst.co.nz generate?

middlehurst.co.nz receives approximately 15.7K visits per year with estimated monthly revenue of $1.6K - $3.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does middlehurst.co.nz use?

We detected 3 Shopify apps on middlehurst.co.nz, including Klaviyo Reviews, Marquee, Judge.me Ali Reviews Importer. The store uses the "MH - Mobile Updates" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against middlehurst.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

middlehurst.co.nz Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: C+

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