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midtownumbrellas.ca

midtownumbrellas.ca
S
71/100
EcomScout

midtownumbrellas.ca receives an EcomScout Rating of S (71/100), ranking #3,627 out of 1,203,666 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 499.3K visits per year with estimated revenue of $168.1K - $364.2K/mo. It offers 933 products at an average price of CA$421.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor GearSports & OutdoorsAthletic Equipment
Est. Revenue/mo
$168.1K - $364.2K/mo
Est. Traffic/mo
41.6K
Products
933
Top Market
CA (85%)
Top Channel
paid (51%)
Trustpilot
4.4/5 (197)

Store Intelligence Summary

Traffic breakdown: paid 51%, organic 21%, direct 17%, social 3%.

Product pricing: Average price of CA$421 (range: CA$9 – CA$2,200) — ≈ $311 USD. Positioned in the premium segment.

Ad spend: Estimated $1.9K/mo in paid search ($23.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 197 reviews. Good standing with customers.

Top markets: CA (85%), US (15%).

Best-selling product: The Beach Umbrella (CA$215.99). Other top sellers include The Light, The Modular™ Pergola - Terylast Apple - Red, The Perfect Throw™ - Sunbrella Array Caribbean.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$34.0M/mo
Total Stores
8,719
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

30%
34%
23%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Gear market generates $34M/month across 8,719 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Gear stores earn $69K+/month
  • •This store outperforms 94% of Outdoor Gear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •646 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Gear

Shop96%Block75%Judge.me Product Reviews39%Pre-Order35%

Best Selling Products

The Beach Umbrella#1

The Beach Umbrella

CA$215.99≈ $160

The Light#2

The Light

CA$89.99≈ $67

The Modular™ Pergola - Terylast Apple - Red#3

The Modular™ Pergola - Terylast Apple - Red

CA$1,999.99≈ $1,480

The Perfect Throw™ - Sunbrella Array Caribbean#4

The Perfect Throw™ - Sunbrella Array Caribbean

CA$119.99≈ $89

Midtown Sun Shade#5

Midtown Sun Shade

CA$109.99≈ $81

The Push and Pop™ - Sunbrella Bengali Purple#6

The Push and Pop™ - Sunbrella Bengali Purple

CA$549.99≈ $407

The Supreme™ Umbrella Cover#7

The Supreme™ Umbrella Cover

CA$99.99≈ $74

Midtown Market/Tilt Umbrella Cover#8

Midtown Market/Tilt Umbrella Cover

CA$69.99≈ $52

The LED Swilt™ - Sunbrella Black#9

The LED Swilt™ - Sunbrella Black

CA$779.99≈ $577

Cantilever Fillable Base#10

Cantilever Fillable Base

CA$169.99≈ $126

Analyzing...
Bounce Rate
53.7%
Pages/Visit
3.0
Avg. Time on Site
4m 33s
Avg. Product Price
CA$421

≈ $311 USD

Range: CA$9 - CA$2,200

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Marketing Efficiency32/100

Traffic Sources

paid51.0%
organic21.0%
direct16.7%
social2.6%
referral1.1%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$23K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
parasolEasy28K$0.58$860
solariumEasy18K$1.65$44
patio umbrella8K$0.97$1.8K
umbrella standsEasy5K$0.71$278
sunbrella umbrellaEasy2K$1.86$2.9K

Trustpilot Rating

4.4

197 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
84.5%
🇺🇸United States
15.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Pre-Order0ShopTrustpilot3.5GorgiasKlaviyo: Email Marketing & SMSBack in Stock4.9Buy Button channel3.9Block

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Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

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Frequently Asked Questions About midtownumbrellas.ca

Is midtownumbrellas.ca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, midtownumbrellas.ca is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is midtownumbrellas.ca safe to buy from? Is it a scam?

midtownumbrellas.ca has a Trustpilot rating of 4.4/5 based on 197 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is midtownumbrellas.ca's EcomScout rating and what does it mean?

midtownumbrellas.ca has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does midtownumbrellas.ca generate?

midtownumbrellas.ca receives approximately 499.3K visits per year with estimated monthly revenue of $168.1K - $364.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does midtownumbrellas.ca use?

We detected 8 Shopify apps on midtownumbrellas.ca, including Pre-Order, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against midtownumbrellas.ca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

midtownumbrellas.ca Shopify store analysis • Outdoor Gear • Sports & Outdoors • Unlikely Dropshipper • Rating: S

Last updated: August 13, 2026

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