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midtownumbrellas.com

midtownumbrellas.com
78/100
EcomScout

midtownumbrellas.com receives an EcomScout Rating of S (78/100), ranking #196 out of 482,772 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 609.1K visits per year with estimated revenue of $277.2K - $600.5K/mo. It offers 1.1K products at an average price of $201.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$277.2K - $600.5K/mo
Est. Traffic/mo
50.8K
Products
1.1K
Top Market
US (92%)
Top Channel
direct (18%)
Trustpilot
3.9/5 (2,356)

Store Intelligence Summary

Traffic breakdown: direct 18%, referral 1%.

Product pricing: Average price of $201 (range: $9 – $1105). Positioned in the premium segment.

Ad spend: Estimated $37.6K/mo in paid search ($451.7K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 3.9/5 based on 2,356 reviews. Good standing with customers.

Top markets: US (92%), VN (4%), CA (2%).

Best-selling product: Stylish Parasols for the Beach and Durable Beach Umbrellas ($118.99). Other top sellers include The Modular™ Pergola - Terylast Apple - Red, The Perfect Throw™ - Sunbrella Array Caribbean, Midtown Sun Shade.

How is the EcomScout Rating calculated? The S grade (78/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.0M/mo
Total Stores
1,641
Avg Revenue
$6K/mo
Top 10% Threshold
$78K/mo

Competition Breakdown

21%
40%
24%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $9M/month across 1,641 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $78K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 131 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.1%
Pages/Visit
6.3
Avg. Time on Site
1m 44s
Avg. Product Price
$201

Range: $9 - $1105

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Marketing Efficiency78/100
Revenue Performance75/100
Traffic Growth75/100

Traffic Sources

direct18.4%
referral1.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$38K

Google Ads estimate

Yearly Ad Budget

$452K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
umbrella88K$0.47$298
patio49K$1.25$106.2K
parasolEasy28K$0.58$860
patio furniture stores near me12K$5.54$326
outdoor table12K$3.66$4.9K

Trustpilot Rating

3.9

2,356 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
92.0%
🇻🇳Vietnam
3.8%
🇨🇦Canada
2.4%
🇵🇭Philippines
0.7%
🇪🇸Spain
0.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About midtownumbrellas.com

Is midtownumbrellas.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, midtownumbrellas.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is midtownumbrellas.com safe to buy from? Is it a scam?

midtownumbrellas.com has a Trustpilot rating of 3.9/5 based on 2,356 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (78/100).

What is midtownumbrellas.com's EcomScout rating and what does it mean?

midtownumbrellas.com has an EcomScout rating of S (78/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does midtownumbrellas.com generate?

midtownumbrellas.com receives approximately 609.1K visits per year with estimated monthly revenue of $277.2K - $600.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does midtownumbrellas.com use?

We detected 15 Shopify apps on midtownumbrellas.com, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against midtownumbrellas.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

midtownumbrellas.com Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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