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miicosmetics.co.nz

miicosmetics.co.nz
33/100
EcomScout

miicosmetics.co.nz receives an EcomScout Rating of B (33/100), ranking #224,886 out of 960,056 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 18.4K visits per year with estimated revenue of $1.2K - $2.3K/mo. It offers 75 products at an average price of NZ$57.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.2K - $2.3K/mo
Est. Traffic/mo
1.5K
Products
75
Top Market
PE (40%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of NZ$57 (range: NZ$35 – NZ$81) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.

0

Top markets: PE (40%), NZ (34%), DE (25%).

Best-selling product: Forever Eye Colour Crayon (NZ$55). Other top sellers include HydraBoost Lip Lover, Sculpting Brow Builder, Skin Secret Skin Tint SPF 25.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
37.0%
Pages/Visit
1.0
0
Avg. Product Price
NZ$57

≈ $35 USD

Range: NZ$35 - NZ$81

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇵🇪Peru
40.3%
🇳🇿New Zealand
34.4%
🇩🇪Germany
25.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
See all trending Makeup products

Frequently Asked Questions About miicosmetics.co.nz

Is miicosmetics.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, miicosmetics.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is miicosmetics.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for miicosmetics.co.nz. However, our EcomScout rating is B (33/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is miicosmetics.co.nz's EcomScout rating and what does it mean?

miicosmetics.co.nz has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does miicosmetics.co.nz generate?

miicosmetics.co.nz receives approximately 18.4K visits per year with estimated monthly revenue of $1.2K - $2.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does miicosmetics.co.nz use?

We detected 2 Shopify apps on miicosmetics.co.nz, including Shop, Judge.me Product Reviews.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against miicosmetics.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

miicosmetics.co.nz Shopify store analysis • MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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