Mika & Milo
mika-milo.comMika & Milo receives an EcomScout Rating of B+ (44/100), ranking #32,432 out of 481,758 Shopify stores we track. This Apparel Fashion & Apparel store attracts 21.4K visits per year with estimated revenue of $3.3K - $7.2K/mo. It offers 162 products at an average price of $130.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $130 (range: $20 – $188). Positioned in the premium segment.
Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.
Top markets: US (52%), DE (35%), FR (13%).
Best-selling product: Lightning Jumper | 100% cashmere ($158). Other top sellers include Pleated Tennis Skirt | Blush, Rocket Jumper| cashmere/merino, Lion Onesie | 100% cashmere.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1The MIKA & MILO Gift Card
$50
#2Lightning Jumper | 100% cashmere
$158
#3Pleated Tennis Skirt | Blush
$118
#4Rocket Jumper| cashmere/merino
$128
#5Lion Onesie | 100% cashmere
$168
#6Bomber Jacket | 100% cashmere
$188
#7Striped Rocket Jumper | Hussar Blue
$128
#8Angel Wings Jumper | Blush
$118
#9Helene Merino Wool Leg Warmers
$27
#10Lili Short Ribbed Socks with Lace
$20
Range: $20 - $188
Rating Breakdown
Traffic Sources
Trustpilot Rating
4 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
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View all →Frequently Asked Questions About Mika & Milo
Is Mika & Milo a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mika & Milo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mika & Milo safe to buy from? Is it a scam?
Mika & Milo has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).
What is Mika & Milo's EcomScout rating and what does it mean?
Mika & Milo has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Mika & Milo generate?
Mika & Milo receives approximately 21.4K visits per year with estimated monthly revenue of $3.3K - $7.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mika & Milo use?
We detected 9 Shopify apps on Mika & Milo, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mika & Milo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.