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Milk & Blush

milkandblush.com
69/100
EcomScout

Milk & Blush receives an EcomScout Rating of S (69/100), ranking #4,262 out of 1,125,717 Shopify stores we track. This Hair Extensions Beauty & Personal Care store attracts 422.7K visits per year with estimated revenue of $74.7K - $145.3K/mo. It offers 116 products at an average price of £77.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$74.7K - $145.3K/mo
Est. Traffic/mo
35.2K
Products
116
Top Market
US (44%)
Top Channel
paid (37%)
Trustpilot
4.2/5 (1,064)

Store Intelligence Summary

Traffic breakdown: paid 37%, organic 34%, direct 26%, social 2%.

Product pricing: Average price of £77 (range: £8 – £195) — ≈ $97 USD. Mid-range pricing strategy.

Ad spend: Estimated $828/mo in paid search ($9.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 1,064 reviews. Good standing with customers.

Top markets: US (44%), GB (34%), FR (7%).

Best-selling product: 18" Invisible Clip-In Hair Extensions (185g) (£195). Other top sellers include 18" Tape-In Weft (60g), 16" Nano Tips (25g), Flexi Tip, 18" Nano Tips (25g), Flexi or Metal Tip.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Extensions Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.1M/mo
Total Stores
652
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

43%
36%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Extensions market generates $1M/month across 652 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Extensions stores earn $25K+/month
  • This store outperforms 93% of Hair Extensions competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.5%
Pages/Visit
4.8
Avg. Time on Site
2m 54s
Avg. Product Price
£77

≈ $97 USD

Range: £8 - £195

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance58/100
Marketing Efficiency58/100

Traffic Sources

paid37.1%
organic34.4%
direct25.9%
social1.8%
referral0.3%

Marketing & Ad Spend

Monthly Ad Spend

$828

Google Ads estimate

Yearly Ad Budget

$10K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
hair extensionsEasy26K$0.98$48.7K
clip in hair extensionsEasy5K$0.92$1.1K
bellami hair extensionsEasy3K$0.18$245
tape in hair extensionsEasy2K$1.86$3.6K
luxy hair extensionsEasy2K$0.60-

Trustpilot Rating

4.2

1,064 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
44.3%
🇬🇧United Kingdom
33.6%
🇫🇷France
7.0%
🇻🇳Vietnam
6.3%
🇨🇦Canada
3.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Milk & Blush

Is Milk & Blush a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Milk & Blush is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Milk & Blush safe to buy from? Is it a scam?

Milk & Blush has a Trustpilot rating of 4.2/5 based on 1,064 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Milk & Blush's EcomScout rating and what does it mean?

Milk & Blush has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Milk & Blush generate?

Milk & Blush receives approximately 422.7K visits per year with estimated monthly revenue of $74.7K - $145.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Milk & Blush use?

We detected 5 Shopify apps on Milk & Blush, including Klaviyo: Email Marketing & SMS, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Extensions store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Milk & Blush. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Milk & Blush Shopify store analysis • Hair ExtensionsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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