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Milk & Stone

milkandstone.com.au
A
52/100
EcomScout

Milk & Stone receives an EcomScout Rating of A (52/100), ranking #43,090 out of 1,198,743 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 87.0K visits per year with estimated revenue of $18.0K - $45.0K/mo. It offers 54 products at an average price of A$424.

Analysis by EcomScout Research Team · How we calculate ratings

Consumer ElectronicsElectronics & TechMobile Accessories
Est. Revenue/mo
$18.0K - $45.0K/mo
Est. Traffic/mo
7.3K
Products
54
Top Market
AU (75%)
Top Channel
N/A
Trustpilot
3.6/5 (3)

Store Intelligence Summary

Product pricing: Average price of A$424 (range: A$50 – A$699) — ≈ $280 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.6/5 based on 3 reviews. Good standing with customers.

Top markets: AU (75%), US (25%).

Best-selling product: Digital Gift Certificate (A$50). Other top sellers include Adore Oval Stacking Ring Medium, Adore Oval Pendant, La Lune Circle Stacking Ring Medium.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Consumer Electronics market generates $5M/month across 2,960 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Consumer Electronics stores earn $24K+/month
  • •This store outperforms 93% of Consumer Electronics competitors
  • •Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •75 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Consumer Electronics

Shop92%Block72%Judge.me Product Reviews34%Pre-Order33%

Best Selling Products

Digital Gift Certificate#1

Digital Gift Certificate

A$50≈ $33

Adore Oval Stacking Ring Medium#2

Adore Oval Stacking Ring Medium

A$379≈ $250

Adore Oval Pendant#3

Adore Oval Pendant

A$299≈ $197

La Lune Circle Stacking Ring Medium#4

La Lune Circle Stacking Ring Medium

A$379≈ $250

La Lune Circle Pendant#5

La Lune Circle Pendant

A$299≈ $197

Aura Oval Pendant#6

Aura Oval Pendant

A$399≈ $263

Aura Oval Ring#7

Aura Oval Ring

A$499≈ $329

Dusk Teardrop Pendant#8

Dusk Teardrop Pendant

A$449≈ $296

Luna Circle Pendant#9

Luna Circle Pendant

A$399≈ $263

Dusk Teardrop Stacking Ring#10

Dusk Teardrop Stacking Ring

A$399≈ $263

Analyzing...
Bounce Rate
64.5%
Pages/Visit
1.8
Avg. Time on Site
42s
Avg. Product Price
A$424

≈ $280 USD

Range: A$50 - A$699

Rating Breakdown

Business Quality80/100
Revenue Performance55/100
Traffic Growth55/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.6

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
74.7%
🇺🇸United States
25.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

Pre-Order0ShopJudge.me Product Reviews5.0Klaviyo: Email Marketing & SMSBlock

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Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Milk & Stone

Is Milk & Stone a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Milk & Stone is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Milk & Stone safe to buy from? Is it a scam?

Milk & Stone has a Trustpilot rating of 3.6/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is Milk & Stone's EcomScout rating and what does it mean?

Milk & Stone has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Milk & Stone generate?

Milk & Stone receives approximately 87.0K visits per year with estimated monthly revenue of $18.0K - $45.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Milk & Stone use?

We detected 5 Shopify apps on Milk & Stone, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Milk & Stone. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Milk & Stone Shopify store analysis • Consumer Electronics • Electronics & Tech • Unlikely Dropshipper • Rating: A

Last updated: August 13, 2026

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