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Millbry Hill

millbryhill.co.uk
67/100
EcomScout

Millbry Hill receives an EcomScout Rating of S (67/100), ranking #5,775 out of 1,117,633 Shopify stores we track. This Pet Supplies Pets store attracts 917.4K visits per year with estimated revenue of $67.7K - $131.6K/mo. It offers 250 products at an average price of £30.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$67.7K - $131.6K/mo
Est. Traffic/mo
76.5K
Products
250
Top Market
GB (71%)
Top Channel
organic (42%)
Trustpilot
4.6/5 (2,156)

Store Intelligence Summary

Traffic breakdown: organic 42%, paid 38%, direct 4%, referral 3%.

Product pricing: Average price of £30 (range: £4 – £149) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $174/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 2,156 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (71%), US (8%), PH (3%).

Best-selling product: Ancol Small Animal Foraging Puzzle (£6.99). Other top sellers include Ancol Hanging Cat Scratcher, Ancol Grey Feeding Mat, Ancol Globe Cat Scratcher.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$27.3M/mo
Total Stores
10,058
Avg Revenue
$3K/mo
Top 10% Threshold
$49K/mo

Competition Breakdown

34%
36%
19%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $27M/month across 10,058 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $49K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 580 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
59.2%
Pages/Visit
2.2
Avg. Time on Site
37s
Avg. Product Price
£30

≈ $38 USD

Range: £4 - £149

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance54/100
Marketing Efficiency36/100

Traffic Sources

organic42.3%
paid37.7%
direct3.9%
referral3.2%
social0.7%

Marketing & Ad Spend

Monthly Ad Spend

$174

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
equestrian supplies750$0.94$120
heiniger saphir cordless clipperEasy260--
american saddleEasy90--
shires equestrian ukEasy80--
horse toys balls40--

Trustpilot Rating

4.6

2,156 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
71.0%
🇺🇸United States
7.9%
🇵🇭Philippines
3.4%
🇫🇷France
3.4%
🇩🇪Germany
3.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Millbry Hill

Is Millbry Hill a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Millbry Hill is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Millbry Hill safe to buy from? Is it a scam?

Millbry Hill has a Trustpilot rating of 4.6/5 based on 2,156 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is Millbry Hill's EcomScout rating and what does it mean?

Millbry Hill has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Millbry Hill generate?

Millbry Hill receives approximately 917.4K visits per year with estimated monthly revenue of $67.7K - $131.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Millbry Hill use?

We detected 3 Shopify apps on Millbry Hill, including Klaviyo: Email Marketing & SMS, Back in Stock, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Millbry Hill. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Millbry Hill Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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