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Millimani

millimani.se
C
23/100
EcomScout

Millimani receives an EcomScout Rating of C (23/100), ranking #667,398 out of 1,192,643 Shopify stores we track. This Second Hand Clothing Baby & Kids store. It offers 17 products at an average price of SEK 124.

Analysis by EcomScout Research Team · How we calculate ratings

Second Hand ClothingBaby & KidsClothing
0
Est. Traffic/mo
N/A
Products
17
Top Channel
N/A
Trustpilot
2.1/5 (33)

Store Intelligence Summary

Product pricing: Average price of SEK 124 (range: SEK 49 – SEK 599) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 2.1/5 based on 33 reviews. Mixed reviews — potential service or quality concerns.

Best-selling product: Svarta byxor Other Stories 38 (SEK 89). Other top sellers include Lila mönstrad klänning YAS L, Grön mockaväst Amie Lindahl, Byxa med Glitterstenar Zara L.

How is the EcomScout Rating calculated? The C grade (23/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Second Hand Clothing Market Intelligence

Benchmark this competitor against the market

Market Size
$53K/mo
Total Stores
19
Avg Revenue
$3K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

37%
42%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Second Hand Clothing market generates $0M/month across 19 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •79% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Second Hand Clothing stores earn $32K+/month
  • •This store outperforms 91% of Second Hand Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Second Hand Clothing

Shop96%Block73%Judge.me Product Reviews27%Klaviyo: Email Marketing & SMS27%

Best Selling Products

Svarta byxor Other Stories 38#1

Svarta byxor Other Stories 38

SEK 89≈ $8.46

Lila mönstrad klänning YAS L#2

Lila mönstrad klänning YAS L

SEK 199≈ $19

Grön mockaväst Amie Lindahl#3

Grön mockaväst Amie Lindahl

SEK 599≈ $57

Byxa med Glitterstenar  Zara L#4

Byxa med Glitterstenar Zara L

SEK 79≈ $7.50

Svarta täckbyxor fix 116#5

Svarta täckbyxor fix 116

SEK 119≈ $11

Grön mössa didriksons#6

Grön mössa didriksons

SEK 69≈ $6.55

Svarta höga överdragsbyxor polarn o pyret 104#7

Svarta höga överdragsbyxor polarn o pyret 104

SEK 199≈ $19

Blå väst name it 104#8

Blå väst name it 104

SEK 79≈ $7.50

Svart linneskjorta Wico S#9

Svart linneskjorta Wico S

SEK 139≈ $13

Rosa boots hm 25#10

Rosa boots hm 25

SEK 89≈ $8.46

Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
SEK 124

≈ $12 USD

Range: SEK 49 - SEK 599

Rating Breakdown

Business Quality80/100
Trustpilot40/100
Traffic Growth20/100
Revenue Performance8/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.1

33 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Trustpilot3.5

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Frequently Asked Questions About Millimani

Is Millimani a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Millimani is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Millimani safe to buy from? Is it a scam?

Millimani has a Trustpilot rating of 2.1/5 based on 33 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is C (23/100).

What is Millimani's EcomScout rating and what does it mean?

Millimani has an EcomScout rating of C (23/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Millimani generate?

Millimani receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Millimani use?

We detected 1 Shopify apps on Millimani, including Trustpilot.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Second Hand Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Millimani. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Second Hand Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Millimani Shopify store analysis • Second Hand Clothing • Baby & Kids • Unlikely Dropshipper • Rating: C

Last updated: July 24, 2026

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