Millin
millin.co.nzMillin receives an EcomScout Rating of A (52/100), ranking #42,329 out of 1,188,411 Shopify stores we track. This Auto Parts Automotive store attracts 174.9K visits per year with estimated revenue of $6.7K - $15.7K/mo. It offers 2.5K+ products at an average price of NZ$31.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 48%, paid 19%, direct 16%, social 2%.
Product pricing: Average price of NZ$31 (range: NZ$1 – NZ$90) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.9/5 based on 1,126 reviews. Excellent reputation — customers rate this store highly.
Top markets: NZ (92%), US (8%).
Best-selling product: 100 Pack Smirdex Premium Power Line 820 Velcro Discs 125mm x 8 Hole (NZ$64.40). Other top sellers include 100mm x 610mm GXK51 Portable Sanding Belts, 5 And 10 Packs, Smirdex 150mm Premium Velcro Abrasive 15 Hole Discs, 50 Pack, 65mm x 410mm GXK51 Portable Sanding Belts, 5 or 10 Packs.
Auto Parts Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Auto Parts market generates $32M/month across 6,712 stores
- •9% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Auto Parts stores earn $83K+/month
- •This store outperforms 94% of Auto Parts competitors
- •Low average order value ($0) — consider bundling or upsells
- •573 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Auto Parts
Best Selling Products
#1100 Pack Smirdex Premium Power Line 820 Velcro Discs 125mm x 8 Hole
NZ$64.40≈ $39
#2125mm Smirdex Ceramic Net Sanding Discs - The Ultimate In Dust Extraction! - 50 Pack
NZ$41≈ $25
#3150mm Smirdex Ceramic Grain Net Sanding Discs - The Ultimate In Dust Extraction! - 50 Packs
NZ$50≈ $31
#4100mm x 610mm GXK51 Portable Sanding Belts, 5 And 10 Packs
NZ$14.42≈ $8.80
#5Smirdex 150mm Premium Velcro Abrasive 15 Hole Discs, 50 Pack
NZ$47.50≈ $29
#665mm x 410mm GXK51 Portable Sanding Belts, 5 or 10 Packs
NZ$18.06≈ $11
#7Sample Pack 125mm Smirdex Ceramic Net Sanding Discs - The Ultimate In Dust Extraction!
#8Wooster Pelican Hand Held Pail Liners - 3 Pack
NZ$8.50≈ $5.18
#913mm x 454mm Zirconia Power File Linishing Belts, 10 Pack
NZ$11.95≈ $7.29
#10RUPES BigFoot Fine Finishing Foam Polishing Pads - Various Sizes Available
NZ$9.50≈ $5.79
≈ $19 USD
Range: NZ$1 - NZ$90
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bump caps nz | 8 | - | - |
Trustpilot Rating
1,126 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Trending Auto Parts Products
Products gaining popularity in Auto Parts right now, based on Amazon & Google Trends data.
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Frequently Asked Questions About Millin
Is Millin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Millin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Millin safe to buy from? Is it a scam?
Millin has a Trustpilot rating of 4.9/5 based on 1,126 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).
What is Millin's EcomScout rating and what does it mean?
Millin has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Millin generate?
Millin receives approximately 174.9K visits per year with estimated monthly revenue of $6.7K - $15.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Millin use?
We detected 4 Shopify apps on Millin, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Auto Parts store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Millin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Auto Parts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.