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millyskitchen.co.nz

millyskitchen.co.nz
56/100
EcomScout

millyskitchen.co.nz receives an EcomScout Rating of A+ (56/100), ranking #29,100 out of 1,189,240 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 443.8K visits per year with estimated revenue of $117.3K - $234.6K/mo. It offers 2.5K+ products at an average price of NZ$97.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$117.3K - $234.6K/mo
Est. Traffic/mo
37.0K
Products
2.5K+
Top Market
NZ (85%)
Top Channel
organic (63%)

Store Intelligence Summary

Traffic breakdown: organic 63%, direct 14%, paid 14%, social 6%.

Product pricing: Average price of NZ$97 (range: NZ$5 – NZ$749) — ≈ $59 USD. Mid-range pricing strategy.

0

Top markets: NZ (85%), US (8%), GB (4%).

Best-selling product: Dualit Classic Toaster 4 Slice S/S (NZ$749). Other top sellers include Fat Daddio's Sheet Pans, Dreamfarm Lemon Fluicer, ChefTech Cut Resistant Gloves Pair.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$41.6M/mo
Total Stores
13,141
Avg Revenue
$3K/mo
Top 10% Threshold
$56K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $42M/month across 13,141 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $56K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 785 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
56.6%
Pages/Visit
2.5
Avg. Time on Site
41s
Avg. Product Price
NZ$97

≈ $59 USD

Range: NZ$5 - NZ$749

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance75/100

Traffic Sources

organic63.3%
direct14.5%
paid13.9%
social5.9%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
84.9%
🇺🇸United States
8.3%
🇬🇧United Kingdom
3.8%
🇮🇳India
2.8%
🇦🇺Australia
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About millyskitchen.co.nz

Is millyskitchen.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, millyskitchen.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is millyskitchen.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for millyskitchen.co.nz. However, our EcomScout rating is A+ (56/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is millyskitchen.co.nz's EcomScout rating and what does it mean?

millyskitchen.co.nz has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does millyskitchen.co.nz generate?

millyskitchen.co.nz receives approximately 443.8K visits per year with estimated monthly revenue of $117.3K - $234.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does millyskitchen.co.nz use?

We detected 11 Shopify apps on millyskitchen.co.nz, including Buy Button channel, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against millyskitchen.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

millyskitchen.co.nz Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: A+

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