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miluna.it

miluna.it
58/100
EcomScout

miluna.it receives an EcomScout Rating of A+ (58/100), ranking #22,059 out of 1,125,961 Shopify stores we track. This Jewelry Jewelry & Accessories store attracts 257.7K visits per year with estimated revenue of $63.9K - $138.4K/mo. It offers 250 products at an average price of €145.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$63.9K - $138.4K/mo
Est. Traffic/mo
21.5K
Products
250
Top Market
IT (100%)
Top Channel
organic (68%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 68%, paid 25%.

Product pricing: Average price of €145 (range: €99 – €199) — ≈ $158 USD. Positioned in the premium segment.

Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (100%).

Best-selling product: Anello con Gemma del Cielo a cuore piccolo e topazi bianchi in argento (€99). Other top sellers include Anello con Gemma del Cielo ovale e topazi bianchi in argento, Anello con Gemma del Cielo a cuore medio e topazi bianchi in argento, Anello con Gemma del Cielo ovale piccolo e topazi bianchi in argento.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.2%
Pages/Visit
3.8
Avg. Time on Site
1m 38s
Avg. Product Price
€145

≈ $158 USD

Range: €99 - €199

Rating Breakdown

Business Quality90/100
Traffic Growth70/100
Revenue Performance60/100
Trustpilot45/100
Marketing Efficiency17/100

Traffic Sources

organic68.5%
paid24.7%
direct0.6%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$20

Google Ads estimate

Yearly Ad Budget

$240

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mi luna180--

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

NEWITIN

NEWITIN

70
$15.99+18%
NEWITIN

NEWITIN

68
$9.99+18%
Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

68
$13.97+9%
17 MILE

17 MILE

67
$15.97+5%
See all trending Jewelry products

Frequently Asked Questions About miluna.it

Is miluna.it a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, miluna.it is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is miluna.it safe to buy from? Is it a scam?

miluna.it has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is miluna.it's EcomScout rating and what does it mean?

miluna.it has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does miluna.it generate?

miluna.it receives approximately 257.7K visits per year with estimated monthly revenue of $63.9K - $138.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does miluna.it use?

We detected 2 Shopify apps on miluna.it, including Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against miluna.it. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

miluna.it Shopify store analysis • JewelryJewelry & Accessories • Unlikely Dropshipper • Rating: A+

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