Mimi Holliday
mimiholliday.comMimi Holliday receives an EcomScout Rating of B+ (45/100), ranking #45,648 out of 806,321 Shopify stores we track. This Lingerie Fashion & Apparel store attracts 57.6K visits per year with estimated revenue of $3.4K - $7.4K/mo. It offers 121 products at an average price of £36.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £36 (range: £5 – £65) — ≈ $45 USD. Mid-range pricing strategy.
Ad spend: Estimated $191/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 15 reviews. Good standing with customers.
Top markets: US (52%), GB (48%).
Best-selling product: Gift Bag (£5). Other top sellers include Émeraude Lace & Silk Padded Push-Up Bra, Roman Holliday Padded Balcony Bra, Strawberry Split Suspenders.
Lingerie Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Lingerie market generates $1M/month across 379 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Lingerie stores earn $42K+/month
- •This store outperforms 91% of Lingerie competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Lingerie
Best Selling Products
#1Gift Bag
£5≈ $6.35
#2Émeraude Lace & Silk Padded Push-Up Bra
£65≈ $83
#3Roman Holliday Padded Balcony Bra
£65≈ $83
#4Strawberry Split Suspenders
£5≈ $6.35
#5Bisou Bisou Bella Suspenders
£5≈ $6.35
#6Tourmaline Lace & Silk Padded Push-Up Bra
£65≈ $83
#7Tanzanita Lace & Silk Padded Push-Up Bra
£65≈ $83
#8Kalimera Lace Bra
£32.50≈ $41
#9Bisou Bisou Noir Suspenders
£5≈ $6.35
#10Cimorene Silk Comfort V-Bra
£65≈ $83
≈ $45 USD
Range: £5 - £65
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$191
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mimi hollidayEasy | 400 | $1.59 | $85 |
| mimi holidayEasy | 135 | $1.32 | $23 |
| mimi holliday brasEasy | 12 | - | - |
| mimi holliday braEasy | 12 | - | - |
Trustpilot Rating
15 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About Mimi Holliday
Is Mimi Holliday a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mimi Holliday is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mimi Holliday safe to buy from? Is it a scam?
Mimi Holliday has a Trustpilot rating of 4.2/5 based on 15 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).
What is Mimi Holliday's EcomScout rating and what does it mean?
Mimi Holliday has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Mimi Holliday generate?
Mimi Holliday receives approximately 57.6K visits per year with estimated monthly revenue of $3.4K - $7.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mimi Holliday use?
We detected 4 Shopify apps on Mimi Holliday, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Lingerie store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mimi Holliday. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lingerie store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.