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mimo-decor.com

mimo-decor.com
39/100
EcomScout

mimo-decor.com receives an EcomScout Rating of B+ (39/100), ranking #21,765 out of 145,899 Shopify stores we track. This Furniture Home & Garden store attracts 128.1K visits per year with estimated revenue of $17.3K - $52.0K/mo. It offers 790 products at an average price of $975.

Store descriptionRestored vintage, mid-century and Scandinavian furniture and decor. Learn about our design, upholstery and rentals services at our Buffalo, NY showroom.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$17.3K - $52.0K/mo
Est. Traffic/mo
10.7K
Products
790
Top Market
US (95%)
Top Channel
N/A
Est. Ad Spend/mo
$88

Store Intelligence Summary

Product pricing: Average price of $975 (range: $25 – $2200). Positioned in the premium segment.

Ad spend: Estimated $88/mo in paid search ($1.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (95%), CA (5%).

Best-selling product: MODELINE SCULPTURAL TABLE LAMP ($995.00). Other top sellers include CASH BURL WOOD BAR CART, STONEWARE TABLE LAMP BY LOTTE AND GUNNAR BOSTLUND, PAIR OF NORMAN CHERNER FOR PLYCRAFT BENWOOD PRETZEL CHAIRS.

How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
54.8%
Pages/Visit
1.9
Avg. Time on Site
8s
Avg. Product Price
$975

Range: $25 - $2200

Rating Breakdown

Business Quality80/100
Revenue Performance50/100
Marketing Efficiency36/100
Traffic Growth30/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Marketing & Ad Spend

Monthly Ad Spend

$88

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Countries

🇺🇸United States
94.7%
🇨🇦Canada
5.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

scandanavian teak dining table and chairsteak danish library tabled scan chairsdanish modern coffee tableteak record player stand with storage

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

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9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

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NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

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Frequently Asked Questions About mimo-decor.com

Is mimo-decor.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, mimo-decor.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is mimo-decor.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for mimo-decor.com. However, our EcomScout rating is B+ (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is mimo-decor.com's EcomScout rating and what does it mean?

mimo-decor.com has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does mimo-decor.com generate?

mimo-decor.com receives approximately 128.1K visits per year with estimated monthly revenue of $17.3K - $52.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does mimo-decor.com use?

We detected 1 Shopify apps on mimo-decor.com, including Advanced Predictive Search. The store uses the "Refresh" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against mimo-decor.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

mimo-decor.com Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: B+

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