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43/100
EcomScout

Minted receives an EcomScout Rating of B+ (43/100), ranking #35,054 out of 481,646 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 27.8K visits per year with estimated revenue of $1.9K - $3.7K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.9K - $3.7K/mo
Est. Traffic/mo
2.3K
Products
N/A
Top Market
US (75%)
Top Channel
N/A
Trustpilot
2.5/5 (2,323)

Store Intelligence Summary

0

Customer trust: Trustpilot score 2.5/5 based on 2,323 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (75%), GB (25%).

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.0M/mo
Total Stores
562
Avg Revenue
$4K/mo
Top 10% Threshold
$55K/mo

Competition Breakdown

20%
50%
19%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutritional Supplements market generates $2M/month across 562 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Nutritional Supplements stores earn $55K+/month
  • This store outperforms 93% of Nutritional Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.9%
Pages/Visit
1.5
Avg. Time on Site
3s

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot60/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.5

2,323 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
75.3%
🇬🇧United Kingdom
24.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Minted

Is Minted a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Minted is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Minted safe to buy from? Is it a scam?

Minted has a Trustpilot rating of 2.5/5 based on 2,323 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is Minted's EcomScout rating and what does it mean?

Minted has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Minted generate?

Minted receives approximately 27.8K visits per year with estimated monthly revenue of $1.9K - $3.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Minted use?

We detected 6 Shopify apps on Minted, including Pre-Order, Privy, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Minted. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Minted Shopify store analysis • Nutritional SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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