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Mirenesse Cosmetics

mirenesse.com
64/100
EcomScout

Mirenesse Cosmetics receives an EcomScout Rating of S (64/100), ranking #5,025 out of 668,456 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 573.2K visits per year with estimated revenue of $40.2K - $78.2K/mo. It offers 250 products at an average price of A$49.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$40.2K - $78.2K/mo
Est. Traffic/mo
47.8K
Products
250
Top Market
AU (31%)
Top Channel
organic (19%)
Trustpilot
4.4/5 (322)

Store Intelligence Summary

Traffic breakdown: organic 19%, paid 7%, direct 5%.

Product pricing: Average price of A$49 (range: A$26 – A$102) — ≈ $32 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $222/mo in paid search ($2.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 322 reviews. Good standing with customers.

Top markets: AU (31%), US (28%), VN (20%).

Best-selling product: Airbrush Skin Clone Velvet Maxi Lift 24hr Foundation (A$61). Other top sellers include Power Lift Treatment Cream Moisturiser-3 In 1 – Lifts Plumps Firms, Endless Youth Instant Filler- Limited Stock, 10 Collagen Cushion Compact Supreme Serum Foundation- Last Stocks.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.4M/mo
Total Stores
816
Avg Revenue
$2K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

41%
36%
15%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $1M/month across 816 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $36K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.0%
Pages/Visit
3.1
Avg. Time on Site
2m 13s
Avg. Product Price
A$49

≈ $32 USD

Range: A$26 - A$102

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality75/100
Revenue Performance56/100
Marketing Efficiency22/100

Traffic Sources

organic19.5%
paid7.0%
direct5.3%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$222

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
catrice cosmeticsEasy2K--
best lightweight foundation1K--
ysl all hours foundationEasy440--
mirenesseEasy320$1.06$121
rmsbeautyEasy320--

Trustpilot Rating

4.4

322 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
31.3%
🇺🇸United States
28.1%
🇻🇳Vietnam
20.0%
🇬🇧United Kingdom
12.5%
🇿🇦South Africa
5.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Mirenesse Cosmetics

Is Mirenesse Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mirenesse Cosmetics is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Mirenesse Cosmetics safe to buy from? Is it a scam?

Mirenesse Cosmetics has a Trustpilot rating of 4.4/5 based on 322 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Mirenesse Cosmetics's EcomScout rating and what does it mean?

Mirenesse Cosmetics has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mirenesse Cosmetics generate?

Mirenesse Cosmetics receives approximately 573.2K visits per year with estimated monthly revenue of $40.2K - $78.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mirenesse Cosmetics use?

We detected 20 Shopify apps on Mirenesse Cosmetics, including Shop, Trustpilot, Bold Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mirenesse Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mirenesse Cosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Likely Dropshipper • Rating: S

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