Misfits Health
misfits.healthMisfits Health receives an EcomScout Rating of A (52/100), ranking #42,631 out of 1,192,296 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 117.3K visits per year with estimated revenue of $8.8K - $17.6K/mo. It offers 12 products at an average price of £27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 74%, referral 26%.
Product pricing: Average price of £27 (range: £24 – £28) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $119/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 667 reviews. Good standing with customers.
Top markets: US (51%), GB (49%).
Best-selling product: Build Your Bundle. Other top sellers include Bestsellers Variety Box, Caramel Fudge, Cookie Butter.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $43M/month across 13,243 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Specialty Foods stores earn $56K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •790 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
≈ $34 USD
Range: £24 - £28
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$119
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| misfit protein bar | 135 | - | - |
| vegan vs whey protein | 135 | - | - |
| mixfits | 75 | $0.61 | - |
| missfit protein | 44 | - | - |
| miss fit protein bars | 44 | - | - |
Trustpilot Rating
667 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Misfits Health
Is Misfits Health a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Misfits Health is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Misfits Health safe to buy from? Is it a scam?
Misfits Health has a Trustpilot rating of 3.9/5 based on 667 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).
What is Misfits Health's EcomScout rating and what does it mean?
Misfits Health has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Misfits Health generate?
Misfits Health receives approximately 117.3K visits per year with estimated monthly revenue of $8.8K - $17.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Misfits Health use?
We detected 10 Shopify apps on Misfits Health, including Shop, Gorgias, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Misfits Health. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.