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Mlily

mlily.de
A+
56/100
EcomScout

Mlily receives an EcomScout Rating of A+ (56/100), ranking #29,146 out of 1,190,205 Shopify stores we track. This Bedding Home & Garden store attracts 144.0K visits per year with estimated revenue of $33.8K - $74.5K/mo. It offers 16 products at an average price of €331.

Analysis by EcomScout Research Team · How we calculate ratings

BeddingHome & GardenMattresses & Accessories
Est. Revenue/mo
$33.8K - $74.5K/mo
Est. Traffic/mo
12.0K
Products
16
Top Market
DE (96%)
Top Channel
N/A
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Product pricing: Average price of €331 (range: €33 – €829) — ≈ $360 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DE (96%), US (4%).

Best-selling product: Mlily Matratze AIR Komfortschaum (€129.50). Other top sellers include Mlily Matratze PRO Kaltschaum, Mlily Kissen Lono, Mlily Kissen Otico.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bedding Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$7.1M/mo
Total Stores
920
Avg Revenue
$8K/mo
Top 10% Threshold
$103K/mo

Competition Breakdown

21%
33%
25%
9%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Bedding market generates $7M/month across 920 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Bedding stores earn $103K+/month
  • •This store outperforms 92% of Bedding competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •101 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Bedding

Shop86%Block82%Judge.me Product Reviews47%Klaviyo: Email Marketing & SMS45%

Best Selling Products

Mlily Matratze AIR Komfortschaum#1

Mlily Matratze AIR Komfortschaum

€129.50≈ $141

Mlily Matratze PRO Kaltschaum#2

Mlily Matratze PRO Kaltschaum

€259.50≈ $283

Mlily Kissen Lono#3

Mlily Kissen Lono

€32.50≈ $35

Mlily Kissen Otico#4

Mlily Kissen Otico

€45.50≈ $50

Mlily Topper AIR Komfortschaum#5

Mlily Topper AIR Komfortschaum

€74.50≈ $81

Mlily Supreme Spring Topper#6

Mlily Supreme Spring Topper

€132.93≈ $145

Mlily Matratze PLUS Taschenfederkern#7

Mlily Matratze PLUS Taschenfederkern

€339.50≈ $370

Mlily Supreme Taschenfederkernmatratze#8

Mlily Supreme Taschenfederkernmatratze

€580.30≈ $633

Mlily Royal Deluxe Taschenfederkernmatratze#9

Mlily Royal Deluxe Taschenfederkernmatratze

€454.35≈ $495

Mlily Royal Taschenfederkernmatratze#10

Mlily Royal Taschenfederkernmatratze

€440.30≈ $480

Analyzing...
Bounce Rate
31.4%
Pages/Visit
4.4
Avg. Time on Site
4m 49s
Avg. Product Price
€331

≈ $360 USD

Range: €33 - €829

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
95.8%
🇺🇸United States
4.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopJudge.me Product ReviewsForm BuilderBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About Mlily

Is Mlily a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mlily is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mlily safe to buy from? Is it a scam?

Mlily has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).

What is Mlily's EcomScout rating and what does it mean?

Mlily has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mlily generate?

Mlily receives approximately 144.0K visits per year with estimated monthly revenue of $33.8K - $74.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mlily use?

We detected 4 Shopify apps on Mlily, including Shop, Judge.me Product Reviews, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bedding store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mlily. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mlily Shopify store analysis • Bedding • Home & Garden • Unlikely Dropshipper • Rating: A+

Last updated: August 11, 2026

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