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Modelle

modelle.com.au
S
67/100
EcomScout

Modelle receives an EcomScout Rating of S (67/100), ranking #7,091 out of 1,191,764 Shopify stores we track. This Modest Fashion Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $49.8K - $107.9K/mo. It offers 2.5K+ products at an average price of A$60.

Analysis by EcomScout Research Team · How we calculate ratings

Modest FashionFashion & ApparelClothing
Est. Revenue/mo
$49.8K - $107.9K/mo
Est. Traffic/mo
83.8K
Products
2.5K+
Top Market
AU (81%)
Top Channel
organic (67%)
Trustpilot
4.0/5 (219)

Store Intelligence Summary

Traffic breakdown: organic 67%, direct 15%, paid 10%, social 5%.

Product pricing: Average price of A$60 (range: A$25 – A$120) — ≈ $40 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $49/mo in paid search ($588/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 219 reviews. Good standing with customers.

Top markets: AU (81%), US (5%), TR (4%).

Best-selling product: Larisa Knit Pocket Cardigan (A$24.99). Other top sellers include Zehra Swim Top, Nomi Knit Set, Jamila Beaded Dress.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Modest Fashion Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$803K/mo
Total Stores
331
Avg Revenue
$2K/mo
Top 10% Threshold
$90K/mo

Competition Breakdown

32%
40%
14%
4%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Modest Fashion market generates $1M/month across 331 stores
  • •10% are enterprise stores (>$100K/mo) — achievable market
  • •72% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Modest Fashion stores earn $90K+/month
  • •This store outperforms 97% of Modest Fashion competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Modest Fashion

Block83%Shop75%Judge.me Product Reviews45%Pre-Order43%

Best Selling Products

Larisa Knit Pocket Cardigan#1

Larisa Knit Pocket Cardigan

A$24.99≈ $16

Zehra Swim Top#2

Zehra Swim Top

A$34.99≈ $23

Nomi Knit Set#3

Nomi Knit Set

A$62.99≈ $42

Jamila Beaded Dress#4

Jamila Beaded Dress

A$54.99≈ $36

Closed Sleeve Abaya - Shades of Grey#5

Closed Sleeve Abaya - Shades of Grey

A$24.99≈ $16

Èlan Chevron Muse Dress#6

Èlan Chevron Muse Dress

A$79.99≈ $53

Sleeveless Drawstring Puffy Jacket#7

Sleeveless Drawstring Puffy Jacket

A$69.99≈ $46

Misha Dual Tie Set#8

Misha Dual Tie Set

A$49.99≈ $33

Areem Delta Black Bundle#9

Areem Delta Black Bundle

A$119.98≈ $79

Acid Wash Skinny Jeans#10

Acid Wash Skinny Jeans

A$39.99≈ $26

Analyzing...
Bounce Rate
45.9%
Pages/Visit
4.6
Avg. Time on Site
1m 54s
Avg. Product Price
A$60

≈ $40 USD

Range: A$25 - A$120

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot80/100
Revenue Performance63/100
Marketing Efficiency29/100

Traffic Sources

organic66.6%
direct14.8%
paid10.3%
social4.6%
referral1.9%

Marketing & Ad Spend

Monthly Ad Spend

$49

Google Ads estimate

Yearly Ad Budget

$588

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
swim cover-ups380$2.20-
legging for women135$1.04$18

Trustpilot Rating

4.0

219 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
81.2%
🇺🇸United States
5.2%
🇹🇷Turkey
3.8%
🇻🇳Vietnam
3.2%
🇩🇪Germany
2.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (13)

ShopTrustpilot3.5UpPromote Affiliate MarketingKlaviyo: Email Marketing & SMSJudge.me Product ReviewsGorgiasCountdown TimerInstagram FeedMailchimp4.8Back in StockWishlist KingBlockCustom

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Trending Products to Sell

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

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$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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$24.99+23%
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Frequently Asked Questions About Modelle

Is Modelle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Modelle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Modelle safe to buy from? Is it a scam?

Modelle has a Trustpilot rating of 4.0/5 based on 219 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is Modelle's EcomScout rating and what does it mean?

Modelle has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Modelle generate?

Modelle receives approximately 1.0M visits per year with estimated monthly revenue of $49.8K - $107.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Modelle use?

We detected 13 Shopify apps on Modelle, including Shop, Trustpilot, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Modest Fashion store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Modelle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Modest Fashion store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Modelle Shopify store analysis • Modest Fashion • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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