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Modernhome

modernhome.sg
66/100
EcomScout

Modernhome receives an EcomScout Rating of S (66/100), ranking #8,199 out of 1,188,411 Shopify stores we track. This Home Appliances Home & Garden store attracts 995.3K visits per year with estimated revenue of $96.4K - $212.1K/mo. It offers 2.5K+ products at an average price of SGD 255.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$96.4K - $212.1K/mo
Est. Traffic/mo
82.9K
Products
2.5K+
Top Market
SG (83%)
Top Channel
organic (74%)
Trustpilot
3.4/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 74%, direct 10%, paid 9%, social 4%.

Product pricing: Average price of SGD 255 (range: SGD 11 – SGD 709) — ≈ $189 USD. Positioned in the premium segment.

Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SG (83%), US (6%), MY (5%).

Best-selling product: Asobu Bestie Bottle Insulated Stainless Steel Water Bottle with Detachable Head (SGD 62.10). Other top sellers include Iwatani Tatsujin Slim Portable Gas Cooker, Hurom H410 Easy Series Slow Juicer, Terry Jrattan Outdoor & Indoor Cabinet.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Appliances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.1M/mo
Total Stores
343
Avg Revenue
$9K/mo
Top 10% Threshold
$132K/mo

Competition Breakdown

21%
31%
27%
7%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Appliances market generates $3M/month across 343 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Appliances stores earn $132K+/month
  • This store outperforms 93% of Home Appliances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.7%
Pages/Visit
1.9
Avg. Time on Site
56s
Avg. Product Price
SGD 255

≈ $189 USD

Range: SGD 11 - SGD 709

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot55/100
Marketing Efficiency22/100

Traffic Sources

organic74.3%
direct9.7%
paid8.7%
social3.9%
referral2.9%

Marketing & Ad Spend

Monthly Ad Spend

$26

Google Ads estimate

Yearly Ad Budget

$312

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
portable induction cooktop reviewsEasy135--
essential home kitchenEasy12--

Trustpilot Rating

3.4

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇬Singapore
83.2%
🇺🇸United States
6.3%
🇲🇾Malaysia
5.0%
🇮🇩Indonesia
2.3%
🇮🇳India
1.4%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Modernhome

Is Modernhome a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Modernhome is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Modernhome safe to buy from? Is it a scam?

Modernhome has a Trustpilot rating of 3.4/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (66/100).

What is Modernhome's EcomScout rating and what does it mean?

Modernhome has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Modernhome generate?

Modernhome receives approximately 995.3K visits per year with estimated monthly revenue of $96.4K - $212.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Modernhome use?

We detected 15 Shopify apps on Modernhome, including Shop, Tidio Live Chat, Wiser and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Modernhome. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Modernhome Shopify store analysis • Home AppliancesHome & Garden • Unlikely Dropshipper • Rating: S

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