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Modern Nursery

modernnursery.com
77/100
EcomScout

Modern Nursery receives an EcomScout Rating of S (77/100), ranking #627 out of 1,000,935 Shopify stores we track. This Baby Furniture & Gear Baby & Kids store attracts 1.0M visits per year with estimated revenue of $191.9K - $422.3K/mo. It offers 1.7K products at an average price of $288.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$191.9K - $422.3K/mo
Est. Traffic/mo
86.6K
Products
1.7K
Top Market
US (90%)
Top Channel
organic (28%)
Trustpilot
4.2/5 (55)

Store Intelligence Summary

Traffic breakdown: organic 28%, direct 23%, paid 21%, referral 7%.

Product pricing: Average price of $288 (range: $10 – $999). Positioned in the premium segment.

Ad spend: Estimated $11.4K/mo in paid search ($136.6K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.2/5 based on 55 reviews. Good standing with customers.

Top markets: US (90%), VN (4%), CA (2%).

Best-selling product: Organic Baby Clothing Bundle Rental Subscription ($29.50). Other top sellers include Charlie 6-Drawer Double Dresser, Universal Wide Removable Changing Tray, Charlie 4-In-1 Convertible Crib.

How is the EcomScout Rating calculated? The S grade (77/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Furniture & Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$422K/mo
Total Stores
1
Avg Revenue
$422K/mo
Top 10% Threshold
$422K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Furniture & Gear market generates $0M/month across 1 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Baby Furniture & Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.4%
Pages/Visit
2.0
Avg. Time on Site
2m 1s
Avg. Product Price
$288

Range: $10 - $999

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency80/100
Revenue Performance75/100
Trustpilot75/100

Traffic Sources

organic27.6%
direct23.3%
paid21.1%
referral7.3%
social3.0%

Marketing & Ad Spend

Monthly Ad Spend

$11K

Google Ads estimate

Yearly Ad Budget

$137K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
buy buy babyEasy208K$0.24$85.1K
pottery barn kidsEasy167K$3.71$75.8K
nursery38K$0.86$7.8K
namesake23K$0.33$12
uppababyEasy20K$0.43$1.2K

Trustpilot Rating

4.2

55 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.9%
🇻🇳Vietnam
4.2%
🇨🇦Canada
2.2%
🇬🇧United Kingdom
1.5%
🇦🇺Australia
1.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
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Frequently Asked Questions About Modern Nursery

Is Modern Nursery a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Modern Nursery is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Modern Nursery safe to buy from? Is it a scam?

Modern Nursery has a Trustpilot rating of 4.2/5 based on 55 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).

What is Modern Nursery's EcomScout rating and what does it mean?

Modern Nursery has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Modern Nursery generate?

Modern Nursery receives approximately 1.0M visits per year with estimated monthly revenue of $191.9K - $422.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Modern Nursery use?

We detected 8 Shopify apps on Modern Nursery, including Shop, Gorgias, Shippo and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Furniture & Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Modern Nursery. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Furniture & Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Modern Nursery Shopify store analysis • Baby Furniture & GearBaby & Kids • Unlikely Dropshipper • Rating: S

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