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59/100
EcomScout

MOJU receives an EcomScout Rating of A+ (59/100), ranking #20,503 out of 1,188,149 Shopify stores we track. This Nutritional Supplements Health & Wellness store attracts 304.6K visits per year with estimated revenue of $23.8K - $47.6K/mo. It offers 26 products at an average price of £26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$23.8K - $47.6K/mo
Est. Traffic/mo
25.4K
Products
26
Top Market
GB (44%)
Top Channel
organic (52%)
Trustpilot
4.2/5 (191)

Store Intelligence Summary

Traffic breakdown: organic 52%, paid 13%, direct 10%, referral 3%.

Product pricing: Average price of £26 (range: £8 – £42) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 191 reviews. Good standing with customers.

Top markets: GB (44%), US (21%), FR (10%).

Best-selling product: PICK 'N' MIX. Other top sellers include TRIPLE THREAT PACK, VITALITY PACK, IMMUNITY MIX.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Nutritional Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.2M/mo
Total Stores
2,480
Avg Revenue
$2K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

33%
40%
17%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Nutritional Supplements market generates $6M/month across 2,480 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Nutritional Supplements stores earn $46K+/month
  • This store outperforms 95% of Nutritional Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 117 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
47.1%
Pages/Visit
2.7
Avg. Time on Site
1m 2s
Avg. Product Price
£26

≈ $33 USD

Range: £8 - £42

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot80/100
Revenue Performance44/100
Marketing Efficiency22/100

Traffic Sources

organic51.8%
paid12.6%
direct9.7%
referral2.7%
social0.4%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ginger shotEasy2K--

Trustpilot Rating

4.2

191 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
44.2%
🇺🇸United States
21.1%
🇫🇷France
9.8%
🇮🇳India
9.3%
🇨🇦Canada
4.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About MOJU

Is MOJU a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MOJU is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is MOJU safe to buy from? Is it a scam?

MOJU has a Trustpilot rating of 4.2/5 based on 191 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (59/100).

What is MOJU's EcomScout rating and what does it mean?

MOJU has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does MOJU generate?

MOJU receives approximately 304.6K visits per year with estimated monthly revenue of $23.8K - $47.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MOJU use?

We detected 7 Shopify apps on MOJU, including Trustpilot, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Nutritional Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MOJU. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutritional Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MOJU Shopify store analysis • Nutritional SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: A+

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