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Molinard Parfums

molinard.com
62/100
EcomScout

Molinard Parfums receives an EcomScout Rating of S (62/100), ranking #14,166 out of 1,188,149 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 356.1K visits per year with estimated revenue of $35.5K - $69.0K/mo. It offers 217 products at an average price of €54.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.5K - $69.0K/mo
Est. Traffic/mo
29.7K
Products
217
Top Market
FR (45%)
Top Channel
organic (48%)
Trustpilot
4.8/5 (407)

Store Intelligence Summary

Traffic breakdown: organic 48%, paid 13%, direct 11%, social 8%.

Product pricing: Average price of €54 (range: €24 – €159) — ≈ $59 USD. Mid-range pricing strategy.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 407 reviews. Excellent reputation — customers rate this store highly.

Top markets: FR (45%), US (27%), GB (7%).

Best-selling product: Trousse Rasoline (€29). Other top sellers include Trousse Habanita, Trousse Molinard, Sac de voyage Molinard.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$14.7M/mo
Total Stores
2,824
Avg Revenue
$5K/mo
Top 10% Threshold
$110K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $15M/month across 2,824 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $110K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 301 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.4%
Pages/Visit
3.2
Avg. Time on Site
2m 49s
Avg. Product Price
€54

≈ $59 USD

Range: €24 - €159

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance51/100
Marketing Efficiency22/100

Traffic Sources

organic47.6%
paid13.4%
direct11.1%
social8.0%
referral5.2%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.8

407 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
44.7%
🇺🇸United States
26.9%
🇬🇧United Kingdom
7.0%
🇩🇪Germany
4.6%
🇮🇹Italy
4.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

Frequently Asked Questions About Molinard Parfums

Is Molinard Parfums a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Molinard Parfums is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Molinard Parfums safe to buy from? Is it a scam?

Molinard Parfums has a Trustpilot rating of 4.8/5 based on 407 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is Molinard Parfums's EcomScout rating and what does it mean?

Molinard Parfums has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Molinard Parfums generate?

Molinard Parfums receives approximately 356.1K visits per year with estimated monthly revenue of $35.5K - $69.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Molinard Parfums use?

We detected 7 Shopify apps on Molinard Parfums, including Shop, Klaviyo: Email Marketing & SMS, Also Bought and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Molinard Parfums. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Molinard Parfums Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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