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52/100
EcomScout

Momfann receives an EcomScout Rating of A (52/100), ranking #42,386 out of 1,189,180 Shopify stores we track. This Baby Gear Baby & Kids store attracts 196.2K visits per year with estimated revenue of $20.4K - $47.6K/mo. It offers 22 products at an average price of $87.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.4K - $47.6K/mo
Est. Traffic/mo
16.4K
Products
22
Top Market
US (57%)
Top Channel
direct (34%)
Trustpilot
2.7/5 (4)

Store Intelligence Summary

Traffic breakdown: direct 34%, social 22%, organic 21%, paid 8%.

Product pricing: Average price of $87 (range: $1 – $255). Mid-range pricing strategy.

Ad spend: Estimated $1.3K/mo in paid search ($16.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.7/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (57%), VN (43%).

Best-selling product: Momfann Stroller Wagon for Kids – 2-Seater All-Terrain Baby Wagon ($129.99). Other top sellers include Momfann Double Stroller Wagon, Momfann Cordless Bath Jet Spa – Portable Bathtub Accessory, Momfann Portable Bottle Warmer – Breast Milk & Water Warmer for Travel.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$7.8M/mo
Total Stores
337
Avg Revenue
$23K/mo
Top 10% Threshold
$234K/mo

Competition Breakdown

28%
28%
11%
24%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Gear market generates $8M/month across 337 stores
  • 24% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Baby Gear stores earn $234K+/month
  • This store outperforms 90% of Baby Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 81 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
50.7%
Pages/Visit
2.4
Avg. Time on Site
2m 10s
Avg. Product Price
$87

Range: $1 - $255

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Trustpilot35/100
Marketing Efficiency32/100

Traffic Sources

direct34.1%
social21.5%
organic20.8%
paid8.3%
referral5.1%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$16K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
buybuybaby couponEasy8K$0.19$372
colic baby5K$4.10$3.6K
baby won't stop crying5K$3.37-
4 momsEasy2K--
colicky baby1K$2.84$129

Trustpilot Rating

2.7

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
57.3%
🇻🇳Vietnam
42.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Baby Gear Products

Products gaining popularity in Baby Gear right now, based on Amazon & Google Trends data.

The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count

The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count

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WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)

WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares, Protects, 99.9% Water, Unscented & Hypoallergenic, 720 Count (12 Packs)

54
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Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary

Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary

50
$21.99-4%
Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 504 Wipes Total (6X Flip-Top Packs) [Packaging May Vary]

Pampers Sensitive Baby Wipes, Clinically Proven, Fragrance Free, Unscented, Water Based, Hypoallergenic, Multi-Use, Hand Wipes 504 Wipes Total (6X Flip-Top Packs) [Packaging May Vary]

48
$17.97
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Frequently Asked Questions About Momfann

Is Momfann a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Momfann is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Momfann safe to buy from? Is it a scam?

Momfann has a Trustpilot rating of 2.7/5 based on 4 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).

What is Momfann's EcomScout rating and what does it mean?

Momfann has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Momfann generate?

Momfann receives approximately 196.2K visits per year with estimated monthly revenue of $20.4K - $47.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Momfann use?

We detected 10 Shopify apps on Momfann, including Shop, UpPromote Affiliate Marketing, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Momfann. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Momfann Shopify store analysis • Baby GearBaby & Kids • Unlikely Dropshipper • Rating: A

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