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Montbell Australia

montbelloutdoor.com.au
66/100
EcomScout

Montbell Australia receives an EcomScout Rating of S (66/100), ranking #8,197 out of 1,188,149 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 582.2K visits per year with estimated revenue of $78.4K - $169.8K/mo. It offers 1.1K products at an average price of A$170.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$78.4K - $169.8K/mo
Est. Traffic/mo
48.5K
Products
1.1K
Top Market
AU (78%)
Top Channel
organic (61%)
Trustpilot
4.5/5 (481)

Store Intelligence Summary

Traffic breakdown: organic 61%, direct 18%, social 9%, paid 7%.

Product pricing: Average price of A$170 (range: A$15 – A$500) — ≈ $112 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.5/5 based on 481 reviews. Excellent reputation — customers rate this store highly.

Top markets: AU (78%), US (8%), GB (3%).

Best-selling product: Montbell Gift Voucher (A$25). Other top sellers include Montbell Versalite Gore-Tex Jacket Men's, Montbell Superior Down Jacket Men's, Montbell Superior Down Vest Women's.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$29.8M/mo
Total Stores
8,284
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,284 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 620 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.6%
Pages/Visit
3.6
Avg. Time on Site
53s
Avg. Product Price
A$170

≈ $112 USD

Range: A$15 - A$500

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

organic60.5%
direct17.8%
social8.8%
paid6.7%
referral3.4%

Trustpilot Rating

4.5

481 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
77.5%
🇺🇸United States
8.0%
🇬🇧United Kingdom
2.6%
🇳🇿New Zealand
1.9%
🇨🇦Canada
1.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About Montbell Australia

Is Montbell Australia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Montbell Australia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Montbell Australia safe to buy from? Is it a scam?

Montbell Australia has a Trustpilot rating of 4.5/5 based on 481 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Montbell Australia's EcomScout rating and what does it mean?

Montbell Australia has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Montbell Australia generate?

Montbell Australia receives approximately 582.2K visits per year with estimated monthly revenue of $78.4K - $169.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Montbell Australia use?

We detected 7 Shopify apps on Montbell Australia, including Shop, Gorgias, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Montbell Australia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Montbell Australia Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

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