Moomin
moomin.noMoomin receives an EcomScout Rating of A+ (58/100), ranking #23,197 out of 1,189,773 Shopify stores we track. This Home Decor Home & Garden store attracts 397.3K visits per year with estimated revenue of $9.1K - $19.9K/mo. It offers 1.9K products at an average price of NOK 244.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of NOK 244 (range: NOK 69 – NOK 429) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: NO (100%).
Best-selling product: Den Offisielle Mummibutikken i Norge Gavekort (NOK 100). Other top sellers include Moomin Logo Tote Bag, Mummi kopp 0,3l Kjærlighet 30 Boks - Limited Edition, Mummi Kopp Isbading 0,3l.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $44M/month across 21,037 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $41K+/month
- •This store outperforms 95% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1043 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Den Offisielle Mummibutikken i Norge Gavekort
NOK 100≈ $9.40
#2Moomin Logo Tote Bag
#3Mummi kopp 0,3l Kjærlighet 30 Boks - Limited Edition
NOK 429≈ $40
#4Mummi Kopp Isbading 0,3l
NOK 329≈ $31
#5Mummidagen 2025 Nøkkelring
NOK 69≈ $6.49
#6Mummi Sjokoladekjeks
NOK 99≈ $9.31
#7Mummi krus 0,3l Omtanke Arabia
NOK 279≈ $26
#8Mummi krus 0,3 l Kjærester Arabia
NOK 279≈ $26
#9Mummi Kopp 0,3L Venner for Alltid - Moomin Arabia
NOK 279≈ $26
#10Snorkfrøken Sjokolade Kaffe 250g - Bergstrands Kafferosteri
NOK 149≈ $14
≈ $23 USD
Range: NOK 69 - NOK 429
Rating Breakdown
Traffic Sources
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Moomin
Is Moomin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Moomin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Moomin safe to buy from? Is it a scam?
Moomin has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).
What is Moomin's EcomScout rating and what does it mean?
Moomin has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Moomin generate?
Moomin receives approximately 397.3K visits per year with estimated monthly revenue of $9.1K - $19.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Moomin use?
We detected 5 Shopify apps on Moomin, including Pre-Order, Shop, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Moomin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.