Moomin
moomin.usMoomin receives an EcomScout Rating of A (51/100), ranking #46,827 out of 1,192,792 Shopify stores we track. This Baby Products Baby & Kids store attracts 219.2K visits per year with estimated revenue of $7.1K - $16.6K/mo. It offers 1.6K products at an average price of $27.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: referral 28%, organic 25%, direct 13%, paid 8%.
Product pricing: Average price of $27 (range: $6 – $140). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $312/mo in paid search ($3.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 5 reviews. Good standing with customers.
Top markets: US (100%), DE (0%).
Best-selling product: Moomin UNO card game ($27.95). Other top sellers include Moomin All Things Fun are Good for your Tummy Bagged Tea, Snufkin's Concert Wonderland Series Building Block Model, Moomin Besties Bagged Tea 24 Pack.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $26M/month across 11,972 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $38K+/month
- •This store outperforms 94% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •554 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Moomin Shop US Gift Card
$10
#2Moomin UNO card game
$27.95
#3Moomin All Things Fun are Good for your Tummy Bagged Tea
$6.95
#4Snufkin's Concert Wonderland Series Building Block Model
$24.95
#5Moomin Besties Bagged Tea 24 Pack
$10.95
#6Moomin House Building Block Model
$139.95
#7Moomintroll Plush Toy 6.5 inches
$14.95
#8Little My Metal Pin Badge
$6.95
#9Spring In Moominvalley Wonderland Series Building Block Model
$24.95
#10Moomin Book One: The Complete Tove Jansson Comic Strip
$26.95
Range: $6 - $140
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$312
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| moomin shopEasy | 840 | - | - |
| moomin merchEasy | 360 | - | - |
| moomin storeEasy | 220 | - | - |
| moomin merchandiseEasy | 220 | - | - |
| moomin calendarEasy | 180 | - | - |
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Pre-Order0
Judge.me Product Reviews
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Frequently Asked Questions About Moomin
Is Moomin a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Moomin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Moomin safe to buy from? Is it a scam?
Moomin has a Trustpilot rating of 4.1/5 based on 5 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).
What is Moomin's EcomScout rating and what does it mean?
Moomin has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Moomin generate?
Moomin receives approximately 219.2K visits per year with estimated monthly revenue of $7.1K - $16.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Moomin use?
We detected 6 Shopify apps on Moomin, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Moomin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.