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53/100
EcomScout

Moona receives an EcomScout Rating of A (53/100), ranking #38,962 out of 1,188,411 Shopify stores we track. This Skincare and Cosmetics Beauty & Personal Care store attracts 365.0K visits per year with estimated revenue of $11.3K - $21.9K/mo. It offers 853 products at an average price of NZ$10.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.3K - $21.9K/mo
Est. Traffic/mo
30.4K
Products
853
Top Market
NZ (57%)
Top Channel
organic (50%)
Trustpilot
1.4/5 (473)

Store Intelligence Summary

Traffic breakdown: organic 50%, direct 37%, social 7%, paid 3%.

Product pricing: Average price of NZ$10 (range: NZ$10 – NZ$10) — ≈ $6.10 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 1.4/5 based on 473 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (57%), US (17%), AU (10%).

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$536K/mo
Total Stores
221
Avg Revenue
$2K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

33%
40%
18%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare and Cosmetics market generates $1M/month across 221 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare and Cosmetics stores earn $38K+/month
  • This store outperforms 94% of Skincare and Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
27.7%
Pages/Visit
3.3
Avg. Time on Site
41s
Avg. Product Price
NZ$10

≈ $6.10 USD

Range: NZ$10 - NZ$10

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot50/100
Revenue Performance44/100
Marketing Efficiency21/100

Traffic Sources

organic50.5%
direct36.9%
social7.4%
paid2.5%
referral0.7%

Trustpilot Rating

1.4

473 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
57.0%
🇺🇸United States
17.4%
🇦🇺Australia
10.0%
🇸🇬Singapore
7.5%
🇻🇳Vietnam
4.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
Explore all trending products

Frequently Asked Questions About Moona

Is Moona a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Moona is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Moona safe to buy from? Is it a scam?

Moona has a Trustpilot rating of 1.4/5 based on 473 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (53/100).

What is Moona's EcomScout rating and what does it mean?

Moona has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Moona generate?

Moona receives approximately 365.0K visits per year with estimated monthly revenue of $11.3K - $21.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Moona use?

We detected 11 Shopify apps on Moona, including Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Moona. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Moona Shopify store analysis • Skincare and CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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