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44/100
EcomScout

moon + star receives an EcomScout Rating of B+ (44/100), ranking #32,420 out of 481,717 Shopify stores we track. This Jewelry Jewelry & Accessories store attracts 97.9K visits per year with estimated revenue of $3.0K - $6.5K/mo. It offers 229 products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.0K - $6.5K/mo
Est. Traffic/mo
8.2K
Products
229
Top Market
GB (58%)
Top Channel
N/A
Trustpilot
4.0/5 (18)

Store Intelligence Summary

Product pricing: Average price of $18 (range: $13 – $22). Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.0/5 based on 18 reviews. Good standing with customers.

Top markets: GB (58%), US (35%), IN (7%).

Best-selling product: BLYTHE CROSS NECKLACE IN MULTICOLOUR ($22). Other top sellers include AURORA BANGLE IN BLUE, ENAMEL FAIRY BANGLE IN GREEN, LA VIE EN ROSE BANGLE IN RED.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$25.4M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $25M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.1%
Pages/Visit
5.9
Avg. Time on Site
2m 7s
Avg. Product Price
$18

Range: $13 - $22

Rating Breakdown

Business Quality90/100
Trustpilot70/100
Traffic Growth60/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.0

18 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
57.8%
🇺🇸United States
35.3%
🇮🇳India
7.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About moon + star

Is moon + star a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, moon + star is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is moon + star safe to buy from? Is it a scam?

moon + star has a Trustpilot rating of 4.0/5 based on 18 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).

What is moon + star's EcomScout rating and what does it mean?

moon + star has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does moon + star generate?

moon + star receives approximately 97.9K visits per year with estimated monthly revenue of $3.0K - $6.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does moon + star use?

We detected 10 Shopify apps on moon + star, including Shop, Klaviyo: Email Marketing & SMS, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against moon + star. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

moon + star Shopify store analysis • JewelryJewelry & Accessories • Unlikely Dropshipper • Rating: B+

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