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Mooncool homepage screenshot

Mooncool

mooncool.com
71/100
EcomScout

Mooncool receives an EcomScout Rating of S (71/100), ranking #745 out of 199,442 Shopify stores we track. This Online Marketing Services Other store attracts 4.4M visits per year with estimated revenue of $242.0K - $564.6K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$242.0K - $564.6K/mo
Est. Traffic/mo
366.6K
Products
N/A
Top Market
US (67%)
Top Channel
organic (42%)
Trustpilot
4.1/5 (810)

Store Intelligence Summary

Traffic breakdown: organic 42%, social 21%, direct 20%, referral 1%.

Ad spend: Estimated $12.0K/mo in paid search ($144.2K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.1/5 based on 810 reviews. Good standing with customers.

Top markets: US (67%), CA (11%), DE (11%).

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Online Marketing Services Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Online Marketing Services market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
21.3%
Pages/Visit
3.6
Avg. Time on Site
2m 18s

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Revenue Performance71/100
Marketing Efficiency68/100
Traffic Growth60/100

Traffic Sources

organic42.2%
social20.9%
direct20.3%
referral1.3%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$12K

Google Ads estimate

Yearly Ad Budget

$144K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
scootersEasy28K$0.47$7.3K
electric bikes21K$0.69$13.4K
tricycleEasy15K$0.41$323
e bikeEasy14K$0.91$15.4K
trike11K$0.33$53

Trustpilot Rating

4.1

810 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
66.9%
🇨🇦Canada
11.4%
🇩🇪Germany
11.3%
🇻🇳Vietnam
2.6%
🇬🇧United Kingdom
2.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Frequently Asked Questions About Mooncool

Is Mooncool a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mooncool is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mooncool safe to buy from? Is it a scam?

Mooncool has a Trustpilot rating of 4.1/5 based on 810 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).

What is Mooncool's EcomScout rating and what does it mean?

Mooncool has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mooncool generate?

Mooncool receives approximately 4.4M visits per year with estimated monthly revenue of $242.0K - $564.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mooncool use?

We detected 12 Shopify apps on Mooncool, including Pre-Order, Frequently Bought Together, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Online Marketing Services store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mooncool. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Online Marketing Services store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mooncool Shopify store analysis • Online Marketing ServicesOther • Unlikely Dropshipper • Rating: S

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