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Moonlight Design Ltd.

moonlightdesign.co.uk
62/100
EcomScout

Moonlight Design Ltd. receives an EcomScout Rating of S (62/100), ranking #5,241 out of 393,484 Shopify stores we track. This Lighting Home & Garden store attracts 202.3K visits per year with estimated revenue of $73.8K - $162.3K/mo. It offers 2.5K+ products at an average price of $220.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$73.8K - $162.3K/mo
Est. Traffic/mo
16.9K
Products
2.5K+
Top Market
GB (66%)
Top Channel
direct (7%)
Trustpilot
4.2/5 (43)

Store Intelligence Summary

Traffic breakdown: direct 7%, referral 4%.

Product pricing: Average price of $220 (range: $61 – $376). Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 43 reviews. Good standing with customers.

Top markets: GB (66%), US (15%), IN (7%).

Best-selling product: Utopia Twist Linear Pendant - Brushed Gold Plate & Clear Glass ($298.56). Other top sellers include Utopia Finesse Small Single Pendant - Bright Nickel Plate & Clear Ribbed Glass, Endon Marietta 5 Light Pendant - Antique Brass Plate & Clear Glass.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$886K/mo
Total Stores
215
Avg Revenue
$4K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

17%
44%
28%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $1M/month across 215 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $51K+/month
  • This store outperforms 92% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.0%
Pages/Visit
1.9
Avg. Time on Site
37s
Avg. Product Price
$220

Range: $61 - $376

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot70/100
Revenue Performance60/100
Marketing Efficiency29/100

Traffic Sources

direct7.2%
referral3.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ott liteEasy810$1.50$467

Trustpilot Rating

4.2

43 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
65.8%
🇺🇸United States
14.7%
🇮🇳India
7.4%
🇫🇷France
6.1%
🇹🇷Turkey
5.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Frequently Asked Questions About Moonlight Design Ltd.

Is Moonlight Design Ltd. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Moonlight Design Ltd. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Moonlight Design Ltd. safe to buy from? Is it a scam?

Moonlight Design Ltd. has a Trustpilot rating of 4.2/5 based on 43 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is Moonlight Design Ltd.'s EcomScout rating and what does it mean?

Moonlight Design Ltd. has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Moonlight Design Ltd. generate?

Moonlight Design Ltd. receives approximately 202.3K visits per year with estimated monthly revenue of $73.8K - $162.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Moonlight Design Ltd. use?

We detected 4 Shopify apps on Moonlight Design Ltd., including Shop, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Moonlight Design Ltd.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Moonlight Design Ltd. Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: S

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