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Morecoffee

morecoffee.com
B+
40/100
EcomScout

Morecoffee receives an EcomScout Rating of B+ (40/100), ranking #126,006 out of 1,193,325 Shopify stores we track. This Coffee Food & Beverage store attracts 44.5K visits per year with estimated revenue of $6.0K - $12.0K/mo. It offers 874 products at an average price of $62.

Analysis by EcomScout Research Team · How we calculate ratings

CoffeeFood & BeverageCoffee Equipment and Beans
Est. Revenue/mo
$6.0K - $12.0K/mo
Est. Traffic/mo
3.7K
Products
874
Top Market
US (100%)
Top Channel
N/A
Est. Ad Spend/mo
$212

Store Intelligence Summary

Product pricing: Average price of $62 (range: $3 – $479). Mid-range pricing strategy.

Ad spend: Estimated $212/mo in paid search ($2.5K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (100%).

Best-selling product: Behmor Brazen Plus 4.0 Customizable Coffee Brewer ($219). Other top sellers include Ethiopia Sidamo | Green Coffee Beans, Indonesia La Minita Estate Suku Batak | Green Coffee Beans, Costa Rica La Minita Estate Tarrazu | Green Coffee Beans.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.1M/mo
Total Stores
3,714
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

39%
43%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Coffee market generates $6M/month across 3,714 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Coffee stores earn $18K+/month
  • •This store outperforms 91% of Coffee competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •93 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Coffee

Shop105%Block69%Klaviyo: Email Marketing & SMS32%Judge.me Product Reviews31%

Best Selling Products

Behmor Brazen Plus 4.0 Customizable Coffee Brewer#1

Behmor Brazen Plus 4.0 Customizable Coffee Brewer

$219

Ethiopia Sidamo | Green Coffee Beans#2

Ethiopia Sidamo | Green Coffee Beans

$9.99

Indonesia La Minita Estate Suku Batak | Green Coffee Beans#3

Indonesia La Minita Estate Suku Batak | Green Coffee Beans

$9.99

Costa Rica La Minita Estate Tarrazu | Green Coffee Beans#4

Costa Rica La Minita Estate Tarrazu | Green Coffee Beans

$8.99

Behmor® 2000AB Plus Coffee Roaster#5

Behmor® 2000AB Plus Coffee Roaster

$479

Indonesia Sumatra | Green Coffee Beans#6

Indonesia Sumatra | Green Coffee Beans

$10.49

Ethiopia Yirgacheffe | Green Coffee Beans#7

Ethiopia Yirgacheffe | Green Coffee Beans

$8.99

Costa Rica La Minita Estate La Gladiola | Green Coffee Beans#8

Costa Rica La Minita Estate La Gladiola | Green Coffee Beans

$9.99

Tanzania Peaberry | Green Coffee Beans#9

Tanzania Peaberry | Green Coffee Beans

$9.99

Mexico Chiapas | Green Coffee Beans#10

Mexico Chiapas | Green Coffee Beans

$8.99

Analyzing...
Bounce Rate
62.9%
Pages/Visit
1.8
Avg. Time on Site
2m 1s
Avg. Product Price
$62

Range: $3 - $479

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance33/100
Marketing Efficiency29/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$212

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
green coffeeEasy4K$0.87$1.7K
green coffee beanEasy660$1.70$746
cofee roasters340--
home coffee roasters320$0.96$23
coffee greenEasy135$0.33$68

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (5)

Pre-Order0Sale BadgeShopKlaviyo: Email Marketing & SMSBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

78
$11.25+86%
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

70
$22.96+30%
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

62
$15.89-6%
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

62
$14.99-8%
Explore all trending products

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Frequently Asked Questions About Morecoffee

Is Morecoffee a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Morecoffee is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Morecoffee safe to buy from? Is it a scam?

We don't have Trustpilot review data for Morecoffee. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Morecoffee's EcomScout rating and what does it mean?

Morecoffee has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Morecoffee generate?

Morecoffee receives approximately 44.5K visits per year with estimated monthly revenue of $6.0K - $12.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Morecoffee use?

We detected 5 Shopify apps on Morecoffee, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Morecoffee. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Morecoffee Shopify store analysis • Coffee • Food & Beverage • Unlikely Dropshipper • Rating: B+

Last updated: July 19, 2026

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