Back to Stores
Mor Furniture for Less homepage screenshot

Mor Furniture for Less

morfurniture.com
69/100
EcomScout

Mor Furniture for Less receives an EcomScout Rating of S (69/100), ranking #1,260 out of 199,057 Shopify stores we track. This Furniture Home & Garden store attracts 3.2M visits per year with estimated revenue of $441.0K - $1.3M/mo. It offers 2.5K+ products at an average price of $658.

Store descriptionShop Mor Furniture for Less for affordable furniture and mattresses since 1977. Explore sofas, beds, dining sets & more for every style and budget, shop online or in-store across the West Coast.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$441.0K - $1.3M/mo
Est. Traffic/mo
269.1K
Products
2.5K+
Top Market
US (97%)
Top Channel
Search (69%)
Trustpilot
2.2/5 (80)

Store Intelligence Summary

Traffic breakdown: Search 69%, Direct 16%, Paid Referrals 8%, Referrals 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $658. Positioned in the premium segment.

Ad spend: Estimated $147.0K/mo in paid search ($1.8M/yr). Heavy ad investor — likely scaling aggressively through paid channels.

Customer trust: Trustpilot score 2.2/5 based on 80 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (97%), VN (1%), GB (1%).

Best-selling product: BLOOM0000:Bloom ($$499.00). Other top sellers include Mattress Recycling Fee - CA, Waitsfield Full Pullout Sofa Chaise, Delivery Surcharge.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
38.3%
Pages/Visit
4.5
Avg. Time on Site
2m 57s
Avg. Product Price
$658

Range: $0 - $2000

Rating Breakdown

Marketing Efficiency89/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth50/100
Trustpilot45/100

Traffic Sources

Search69.0%
Direct15.9%
Paid Referrals7.5%
Referrals3.3%
Mail2.4%
Social1.6%

Marketing & Ad Spend

Monthly Ad Spend

$147K

Google Ads estimate

Yearly Ad Budget

$1.8M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
furniture stores near me1420K$1.66$46.6K
ashley furnitureEasy707K$0.47$185.9K
big lotsEasy535K$0.10$48.9K
bedbathandbeyond400K$0.24$21.0K
furniture stores387K$1.78$431.3K

Trustpilot Rating

2.2

80 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
96.8%
🇻🇳Vietnam
0.8%
🇬🇧United Kingdom
0.5%
🇮🇳India
0.4%
🇨🇦Canada
0.4%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Shopify Theme

Detecting theme...

Top Keywords

mor furnituremor furniture kentmor furniture for lessmordresser

Tech Stack & Apps

Browse All Apps →

A/B Testing

Convert

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

BazaarvoiceJudge.me Product ReviewsJudge.me

Payment

Shopify PaymentsAfterpay

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
See all trending Furniture products

Frequently Asked Questions About Mor Furniture for Less

Is Mor Furniture for Less a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mor Furniture for Less is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mor Furniture for Less safe to buy from? Is it a scam?

Mor Furniture for Less has a Trustpilot rating of 2.2/5 based on 80 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is Mor Furniture for Less's EcomScout rating and what does it mean?

Mor Furniture for Less has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mor Furniture for Less generate?

Mor Furniture for Less receives approximately 3.2M visits per year with estimated monthly revenue of $441.0K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mor Furniture for Less use?

We detected 6 Shopify apps on Mor Furniture for Less, including Advanced Predictive Search, Klaviyo Reviews, C: Mega Menu and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mor Furniture for Less. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mor Furniture for Less Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: S

Last updated: