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Morley Stove Company Ltd

morley-stoves.co.uk
64/100
EcomScout

Morley Stove Company Ltd receives an EcomScout Rating of S (64/100), ranking #4,787 out of 614,352 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 93.1K visits per year with estimated revenue of $42.3K - $84.7K/mo. It offers 798 products at an average price of £149.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$42.3K - $84.7K/mo
Est. Traffic/mo
7.8K
Products
798
Top Market
GB (100%)
Top Channel
referral (30%)
Trustpilot
4.8/5 (456)

Store Intelligence Summary

Traffic breakdown: referral 30%, direct 17%.

Product pricing: Average price of £149 (range: £20 – £492) — ≈ $189 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.8/5 based on 456 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (100%).

Best-selling product: O-Grill Portable Gas Grill (£224.17). Other top sellers include Ooni Karu 12 Pizza Oven, Big Green Egg Cast Iron Burger Grill Press, AGA Whistling Kettle.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$22.1M/mo
Total Stores
5,259
Avg Revenue
$4K/mo
Top 10% Threshold
$66K/mo

Competition Breakdown

25%
40%
22%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $22M/month across 5,259 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $66K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 353 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
81.0%
Pages/Visit
1.3
Avg. Time on Site
1m 31s
Avg. Product Price
£149

≈ $189 USD

Range: £20 - £492

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

referral30.0%
direct16.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.8

456 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

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Frequently Asked Questions About Morley Stove Company Ltd

Is Morley Stove Company Ltd a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Morley Stove Company Ltd is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Morley Stove Company Ltd safe to buy from? Is it a scam?

Morley Stove Company Ltd has a Trustpilot rating of 4.8/5 based on 456 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Morley Stove Company Ltd's EcomScout rating and what does it mean?

Morley Stove Company Ltd has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Morley Stove Company Ltd generate?

Morley Stove Company Ltd receives approximately 93.1K visits per year with estimated monthly revenue of $42.3K - $84.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Morley Stove Company Ltd use?

We detected 3 Shopify apps on Morley Stove Company Ltd, including Shop, Judge.me Product Reviews, Trustpilot.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Morley Stove Company Ltd. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Morley Stove Company Ltd Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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