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Morning Lavender

morninglavender.com
46/100
EcomScout

Morning Lavender receives an EcomScout Rating of B+ (46/100), ranking #16,836 out of 209,650 Shopify stores we track. This Apparel Retail store attracts 427.1K visits per year with estimated revenue of $32.5K - $74.3K/mo. It offers 136 products at an average price of $52.

Store descriptionGirly & cute women's clothing and occasion wear under $100. Romantic styles curated for fashionable and sophisticated moms and millennials. Floral prints and modest features and accessories. Dress to impress with our wedding guest dresses, bridal shower dresses, photo shoot dresses and more.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$32.5K - $74.3K/mo
Est. Traffic/mo
35.6K
Products
136
Top Market
US (90%)
Top Channel
Direct (41%)
Est. Ad Spend/mo
$59

Store Intelligence Summary

Traffic breakdown: Direct 41%, SearchOrganic 35%, SearchPaid 9%, SocialOrganic 6%. High direct traffic suggests strong brand recognition.

Product pricing: Average price of $52 (range: $12 – $89). Mid-range pricing strategy.

Ad spend: Estimated $59/mo in paid search ($708/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (90%), GB (3%), CA (3%).

Best-selling product: Vienna Pleated Tulle Midi Skirt ($69.99). Other top sellers include Rosette Surplice Sweater Top, Eloise Tulle Midi Skirt, Celia Silver Sequin Maxi Dress.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.5%
Pages/Visit
4.2
Avg. Time on Site
1m 39s
Avg. Product Price
$52

Range: $12 - $89

Rating Breakdown

Business Quality80/100
Revenue Performance56/100
Traffic Growth45/100
Marketing Efficiency43/100

Traffic Sources

Direct41.0%
SearchOrganic35.0%
SearchPaid9.5%
SocialOrganic6.3%
Mail4.0%
SocialPaid2.7%
Referrals1.0%
Affiliate0.6%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$59

Google Ads estimate

Yearly Ad Budget

$708

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
morning lavender2K--
cute jewlery320$1.54-
morning lavender boutiqueEasy270--
shop morning lavenderEasy180$0.22-
morning lavender dress135--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.6%
🇬🇧United Kingdom
3.4%
🇨🇦Canada
2.5%
🇵🇭Philippines
1.9%
🇩🇪Germany
1.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

morning lavendermorning lavendarmorning lavender dressesmorning lavender boutiquelabubu clothing

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

ShopFacebook & Instagram

CDN

AWS CloudFront

Payment

Shopify Payments

All-in-One

Vitals

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Morning Lavender

Is Morning Lavender a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Morning Lavender is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Morning Lavender safe to buy from? Is it a scam?

We don't have Trustpilot review data for Morning Lavender. However, our EcomScout rating is B+ (46/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Morning Lavender's EcomScout rating and what does it mean?

Morning Lavender has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Morning Lavender generate?

Morning Lavender receives approximately 427.1K visits per year with estimated monthly revenue of $32.5K - $74.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Morning Lavender use?

We detected 3 Shopify apps on Morning Lavender, including Advanced Predictive Search, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "9.1.0 - 6.8.26" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Morning Lavender. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Morning Lavender Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: B+

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