Moroccanoil
moroccanoil.comMoroccanoil receives an EcomScout Rating of S (78/100), ranking #329 out of 852,539 Shopify stores we track. This Hair Care and Fragrance Beauty & Personal Care store attracts 7.8M visits per year with estimated revenue of $812.5K - $1.6M/mo. It offers 156 products at an average price of $75.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, direct 20%, paid 17%, referral 6%.
Product pricing: Average price of $75 (range: $30 – $142). Mid-range pricing strategy.
Ad spend: Estimated $43.6K/mo in paid search ($523.7K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 2.2/5 based on 133 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (47%), CA (6%), GB (5%).
Best-selling product: Moroccanoil Treatment Original ($50). Other top sellers include Moroccanoil Treatment Mist, High Shine Gloss Mask, L’Originale Eau de Parfum Set.
Hair Care and Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care and Fragrance market generates $0M/month across 4 stores
- •This store outperforms 11% of Hair Care and Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hair Care and Fragrance
Best Selling Products
Range: $30 - $142
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$44K
Google Ads estimate
Yearly Ad Budget
$524K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| makeup | 110K | $0.88 | $73.0K |
| beauty | 76K | $0.49 | $1.5K |
| perfume | 55K | $1.22 | $39.2K |
| curly hairEasy | 48K | $0.63 | $1.5K |
| huda beautyEasy | 39K | $0.48 | $2.1K |
Trustpilot Rating
133 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
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Frequently Asked Questions About Moroccanoil
Is Moroccanoil a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Moroccanoil is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Moroccanoil safe to buy from? Is it a scam?
Moroccanoil has a Trustpilot rating of 2.2/5 based on 133 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (78/100).
What is Moroccanoil's EcomScout rating and what does it mean?
Moroccanoil has an EcomScout rating of S (78/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Moroccanoil generate?
Moroccanoil receives approximately 7.8M visits per year with estimated monthly revenue of $812.5K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Moroccanoil use?
App detection data for Moroccanoil is being updated.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care and Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Moroccanoil. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care and Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.