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Morrison

morrison.be
53/100
EcomScout

Morrison receives an EcomScout Rating of A (53/100), ranking #13,528 out of 411,186 Shopify stores we track. This Socks and Accessories Fashion & Apparel store attracts 1.1M visits per year with estimated revenue of $83.1K - $180.0K/mo. It offers 1.3K products at an average price of $77.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$83.1K - $180.0K/mo
Est. Traffic/mo
88.2K
Products
1.3K
Top Market
US (59%)
Top Channel
direct (20%)
Est. Ad Spend/mo
$114

Store Intelligence Summary

Traffic breakdown: direct 20%, referral 19%.

Product pricing: Average price of $77 (range: $12 – $215). Mid-range pricing strategy.

Ad spend: Estimated $114/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (59%), GB (8%), DE (7%).

Best-selling product: Cosmonaut Socks - Blue / Purple ($28). Other top sellers include Shaggy Bear Keychain, Cosmonaut Socks - Dark Grey / Green, Cosmonaut Socks - Blue / Grey.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Socks and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25K/mo
Total Stores
5
Avg Revenue
$5K/mo
Top 10% Threshold
$153K/mo

Competition Breakdown

60%
40%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Socks and Accessories market generates $0M/month across 5 stores
  • 40% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Socks and Accessories stores earn $153K+/month
  • This store outperforms 97% of Socks and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.7%
Pages/Visit
6.5
Avg. Time on Site
3m 20s
Avg. Product Price
$77

Range: $12 - $215

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency22/100

Traffic Sources

direct20.0%
referral18.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$114

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
howlinEasy1K$0.55$29
howlin cardiganEasy420--
boiled wool sweater womens200--
howlin'Easy135$2.31-
engineered garments sizingEasy90--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
59.4%
🇬🇧United Kingdom
7.9%
🇩🇪Germany
6.6%
🇧🇪Belgium
4.7%
🇫🇷France
4.5%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

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98
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3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

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Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

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Frequently Asked Questions About Morrison

Is Morrison a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Morrison is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Morrison safe to buy from? Is it a scam?

We don't have Trustpilot review data for Morrison. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Morrison's EcomScout rating and what does it mean?

Morrison has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Morrison generate?

Morrison receives approximately 1.1M visits per year with estimated monthly revenue of $83.1K - $180.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Morrison use?

We detected 2 Shopify apps on Morrison, including Shop, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Socks and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Morrison. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Socks and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Morrison Shopify store analysis • Socks and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: A

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