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motto.com.au

motto.com.au
A
54/100
EcomScout

motto.com.au receives an EcomScout Rating of A (54/100), ranking #36,211 out of 1,194,941 Shopify stores we track. This Women's Clothing Fashion & Apparel store attracts 607.3K visits per year with estimated revenue of $71.7K - $155.2K/mo. It offers 2.5K+ products at an average price of A$147.

Analysis by EcomScout Research Team · How we calculate ratings

Women's ClothingFashion & ApparelClothing
Est. Revenue/mo
$71.7K - $155.2K/mo
Est. Traffic/mo
50.6K
Products
2.5K+
Top Market
AU (87%)
Top Channel
organic (46%)
Est. Ad Spend/mo
$11

Store Intelligence Summary

Traffic breakdown: organic 46%, social 23%, paid 11%, direct 8%.

Product pricing: Average price of A$147 (range: A$120 – A$250) — ≈ $97 USD. Mid-range pricing strategy.

Ad spend: Estimated $11/mo in paid search ($132/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (87%), NZ (7%), PH (3%).

Best-selling product: Black Ponte Classic Flare Miracle Pant (A$119.95). Other top sellers include Black Luxury Longline Blogger Shirt, Black Faux Leather Classic Miracle Pant, Black Ponte Waist Shaper Miracle Pant.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$31.4M/mo
Total Stores
7,973
Avg Revenue
$4K/mo
Top 10% Threshold
$60K/mo

Competition Breakdown

29%
37%
22%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Women's Clothing market generates $31M/month across 7,973 stores
  • •7% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Women's Clothing stores earn $60K+/month
  • •This store outperforms 93% of Women's Clothing competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •557 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Women's Clothing

Block80%Shop77%Pre-Order41%Klaviyo: Email Marketing & SMS34%

Best Selling Products

Black Ponte Classic Flare Miracle Pant#1

Black Ponte Classic Flare Miracle Pant

A$119.95≈ $79

Black Luxury Longline Blogger Shirt#2

Black Luxury Longline Blogger Shirt

A$139.95≈ $92

Black Faux Leather Classic Miracle Pant#3

Black Faux Leather Classic Miracle Pant

A$119.95≈ $79

Black Ponte Waist Shaper Miracle Pant#4

Black Ponte Waist Shaper Miracle Pant

A$119.95≈ $79

Dark Denim Booty Sculpt Flare Miracle Jean#5

Dark Denim Booty Sculpt Flare Miracle Jean

A$149.95≈ $99

Black Ponte Classic Miracle Pant#6

Black Ponte Classic Miracle Pant

A$119.95≈ $79

White Glow Milan Blogger Shirt#7

White Glow Milan Blogger Shirt

A$139.95≈ $92

Light Denim Button Front Jean#8

Light Denim Button Front Jean

A$159.95≈ $106

Beige Luxury Trench Coat#9

Beige Luxury Trench Coat

A$249.95≈ $165

Ivory Luxury Cargo Blogger Shirt#10

Ivory Luxury Cargo Blogger Shirt

A$149.95≈ $99

Analyzing...
Bounce Rate
25.7%
Pages/Visit
5.0
Avg. Time on Site
2m 14s
Avg. Product Price
A$147

≈ $97 USD

Range: A$120 - A$250

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency22/100

Traffic Sources

organic46.5%
social22.7%
paid10.7%
direct7.8%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$11

Google Ads estimate

Yearly Ad Budget

$132

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
aus dresses80--
clothing shops in australia70$3.07-
shop in australia12--
melbourne clothes9--

Top Countries

🇦🇺Australia
86.6%
🇳🇿New Zealand
7.2%
🇵🇭Philippines
2.6%
🇮🇳India
2.0%
🇺🇸United States
1.6%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (14)

Trustpilot3.5ShopJudge.me Product Reviews5.0Klaviyo: Email Marketing & SMSShopify Forms4.5Abandoned Cart RecoveryBundle main jsEmbed swiper js v3Embed swiper css v3Embed liquid worker preload v3Embed main js v3Embed main css v3BlockBack in Stock4.9

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Frequently Asked Questions About motto.com.au

Is motto.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, motto.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is motto.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for motto.com.au. However, our EcomScout rating is A (54/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is motto.com.au's EcomScout rating and what does it mean?

motto.com.au has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does motto.com.au generate?

motto.com.au receives approximately 607.3K visits per year with estimated monthly revenue of $71.7K - $155.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does motto.com.au use?

We detected 14 Shopify apps on motto.com.au, including Trustpilot, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against motto.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

motto.com.au Shopify store analysis • Women's Clothing • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 29, 2026

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