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75/100
EcomScout

Mova receives an EcomScout Rating of S (75/100), ranking #785 out of 861,635 Shopify stores we track. This Smart Home Appliances Electronics & Tech store attracts 16.2M visits per year with estimated revenue of $8.4M - $21.1M/mo. It offers 91 products at an average price of $859.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.4M - $21.1M/mo
Est. Traffic/mo
1.4M
Products
91
Top Market
FR (16%)
Top Channel
organic (30%)
Trustpilot
2.2/5 (192)

Store Intelligence Summary

Traffic breakdown: organic 30%, paid 20%, direct 14%, social 8%.

Product pricing: Average price of $859 (range: $449 – $1,399). Positioned in the premium segment.

Ad spend: Estimated $14.6K/mo in paid search ($175.0K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.2/5 based on 192 reviews. Mixed reviews — potential service or quality concerns.

Top markets: FR (16%), DE (15%), US (13%).

Best-selling product: MOVA 1000 Robot Lawn Mower. Other top sellers include MOVA V50 Ultra Complete Robot Vacuum, MOVA LiDAX Ultra AWD Series, MOVA LiDAX Ultra Series Robot Mower.

How is the EcomScout Rating calculated? The S grade (75/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Smart Home Appliances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Smart Home Appliances market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
55.0%
Pages/Visit
2.7
Avg. Time on Site
2m 5s
Avg. Product Price
$859

Range: $449 - $1,399

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Marketing Efficiency66/100
Trustpilot50/100

Traffic Sources

organic29.8%
paid19.9%
direct13.9%
social8.1%
referral5.6%

Marketing & Ad Spend

Monthly Ad Spend

$15K

Google Ads estimate

Yearly Ad Budget

$175K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
vacuum114K$0.47$137
robotsEasy79K$0.39$614
toothbrush46K$3.43$41.7K
mop45K$0.52$8.3K
bissell42K$0.24$5.0K

Trustpilot Rating

2.2

192 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
16.3%
🇩🇪Germany
14.6%
🇺🇸United States
12.6%
🇮🇹Italy
9.1%
🇵🇱Poland
5.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Mova

Is Mova a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mova is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Mova safe to buy from? Is it a scam?

Mova has a Trustpilot rating of 2.2/5 based on 192 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (75/100).

What is Mova's EcomScout rating and what does it mean?

Mova has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Mova generate?

Mova receives approximately 16.2M visits per year with estimated monthly revenue of $8.4M - $21.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mova use?

We detected 7 Shopify apps on Mova, including Klaviyo: Email Marketing & SMS, Shopify Forms, Zendesk and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Smart Home Appliances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mova. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Smart Home Appliances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mova Shopify store analysis • Smart Home AppliancesElectronics & Tech • Unlikely Dropshipper • Rating: S

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