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Mr Vitamins homepage screenshot
46/100
EcomScout

Mr Vitamins receives an EcomScout Rating of B+ (46/100), ranking #16,457 out of 200,998 Shopify stores we track. This Wellness Healthcare store attracts 742.5K visits per year with estimated revenue of $25.9K - $57.6K/mo. It offers 2.5K+ products.

Store descriptionMr Vitamins is Australia's most trusted health food and supplement shop. Take control of your health with our team and the #1 vitamin store by your side. Order today!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.9K - $57.6K/mo
Est. Traffic/mo
61.9K
Products
2.5K+
Top Market
AU (85%)
Top Channel
Search (68%)
Trustpilot
2.0/5 (10)

Store Intelligence Summary

Traffic breakdown: Search 68%, Direct 18%, Mail 10%, Paid Referrals 1%. This indicates a content-driven organic growth strategy.

Customer trust: Trustpilot score 2.0/5 based on 10 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (85%), VN (4%), US (3%).

Best-selling product: magnesium advanced ($$34.99). Other top sellers include phgg, curcumin advanced, vegan vitamin d3 1000.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$56.3M/mo
Total Stores
2,300
Avg Revenue
$24K/mo
Top 10% Threshold
$264K/mo

Competition Breakdown

25%
26%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $56M/month across 2,300 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $264K+/month
  • This store outperforms 91% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 589 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.0%
Pages/Visit
3.4
Avg. Time on Site
1m 4s

Rating Breakdown

Business Quality76/100
Traffic Growth50/100
Revenue Performance49/100
Trustpilot40/100
Marketing Efficiency14/100

Traffic Sources

Search68.4%
Direct18.3%
Mail9.5%
Paid Referrals1.4%
Referrals1.0%
Social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
goli stockists australia7--

Trustpilot Rating

2.0

10 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
85.1%
🇻🇳Vietnam
3.6%
🇺🇸United States
2.7%
🇹🇭Thailand
2.2%
🇵🇭Philippines
2.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

mr vitaminsyouthitjuniper teen lotionmyo inositl mr vitaminsvegan protein mrvitmains

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Reviews

Yotpo Reviews & UGCYotpo

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

HotjarGoogle AnalyticsGoogle Tag Manager

CDN

AWS CloudFront

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black

99
$84.50+163%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

95
$8.99+174%
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules

93
$27.95+320%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz

93
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Frequently Asked Questions About Mr Vitamins

Is Mr Vitamins a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Mr Vitamins is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Mr Vitamins safe to buy from? Is it a scam?

Mr Vitamins has a Trustpilot rating of 2.0/5 based on 10 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (46/100).

What is Mr Vitamins's EcomScout rating and what does it mean?

Mr Vitamins has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Mr Vitamins generate?

Mr Vitamins receives approximately 742.5K visits per year with estimated monthly revenue of $25.9K - $57.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Mr Vitamins use?

We detected 2 Shopify apps on Mr Vitamins, including Klaviyo Reviews, Sitemap. The store uses the "MrV-May-Careline" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Mr Vitamins. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Mr Vitamins Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: B+

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